This Week in Ad Tech: Week of September 17, 2013

Posted by in Advertising
This Week in Ad Tech: Week of September 17, 2013

New Facebook Ad Sizes, Creating Effective Ads, Digital Ad Spend Grows & More…

Creating Effective PPC Ads [Slideshow]

Posted by in Advertising
Creating Effective PPC Ads [Slideshow]

Looking to boost the effectiveness of your online ads? Check out this presentation for quick tips for writing effective PPC ads.

This Week in Ad Tech: Week of September 10, 2013

Posted by in Advertising
This Week in Ad Tech: Week of September 10, 2013

How Much To Spend on Facebook Ads, Measuring Offline Conversions, Using Negative Keywords to Optimize PPC Campaigns & More…

How are Negative Keywords Different from Other Keywords?

How are Negative Keywords Different from Other Keywords?

Is your paid search campaign suffering from a low click through rate? Are you wasting money on ads targeting vague or irrelevant keywords? Regain control over your PPC campaign by adding negative keywords to stop showing ads to the wrong people. Regain control over your PPC campaign by adding negative keywords. While traditional keywords trigger […]

The AdStage Guide to Facebook Ads

The AdStage Guide to Facebook Ads

Editors Note: This post was updated on November 29, 2017 Facebook Ads give you the opportunity to reach potential customers from the over 2 billion people on Facebook. Facebook is unique in that, while you can target by the location, gender, and age, you can also target likes and interests, relationship status, workplace, and the education of your […]

This Week in Ad Tech: Week of September 3, 2013

Posted by in Advertising
This Week in Ad Tech: Week of September 3, 2013

How to Choose Keywords Using Google’s Keyword Planner, Sneak Peek of New Bing Ads Editor, Native Ads & More…

How to Use the Google Keyword Planner Tool

Posted by in Search
How to Use the Google Keyword Planner Tool

Building a paid search campaign for the first time can be tricky. In addition to choosing your settings and writing your ads, you’ll need to come up with a list of keywords to target. Fortunately, Google’s free Keyword Planner makes selecting your initial list of keywords a breeze. Google’s Keyword Planner makes finding keywords a […]

This Week in Ad Tech: Week of August 27, 2013

Posted by in Advertising
This Week in Ad Tech: Week of August 27, 2013

Facebook Gives Free Stock Images, Google Analytics Email Marketing Dashboard For Beginners, How to Target Facebook Ads & More…

How to Target Facebook Ads to Your Audience

Posted by in Social
How to Target Facebook Ads to Your Audience

Getting started with Facebook advertising is a pretty exciting experience. You’ll be impressed with the way Facebook lets you surgically target your ad’s audience with an impressive array of settings like demographics, attributes and interests. More than any other network, Facebook knows its user’s gender, age, and likes which you can use to focus your ads on the best audience. In this post, we’ll review the different audience targeting options Facebook Ads provides.

This Week in Ad Tech: Week of August 20, 2013

Posted by in Advertising
This Week in Ad Tech: Week of August 20, 2013

The New Facebook News Feed Algorithm, The AdStage Guide to LinkedIn Ads, 9 Tips for Profitable PPC Expansion & More…