Leading PPC Blog and PPC Podcast

23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

AdStage Products

AdStage Announces the Launch of AdStage for Google Sheets

Sahil Jain 2 minute read

AdStage launches a new product that brings your cross-channel advertising data into Google Sheets, starting at only $29/month. AdStage has eliminated annual contract ...

Google Analytics

Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

Josh Rodriguez 6 minute read

Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...

Facebook Ads, Twitter Ads, This Week in Ad News, Google Ads

This Week in Ad News: Google flips the switch on its next big money maker: Maps

Pallavi Sharma 3 minute read

THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITSThe new version of Google Ads Editor is great for PPC audits because it gives marketers the ability to evaluate ...

This Week in Ad News, Google Ads

This Week In Ad News: Snap stock pops after company announces plan to run ads in other apps

Pallavi Sharma 2 minute read

Facebook Ads

How to optimize your campaign based on Facebook's 3 new relevance scores

Breanna Lambert 5 minute read

The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

Facebook Ads, LinkedIn Ads, This Week in Ad News, Microsoft Advertising, Pinterest Ads

This Week In Ad News: Adobe, Microsoft, and LinkedIn join forces to accelerate account-based marketing

Pallavi Sharma 2 minute read

ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way for joint customers to identify ...

Pinterest Ads

3 Bottom-of-Funnel Strategies to Improve ROI Today

Breanna Lambert 6 minute read

Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features designed to promote more ...

Digital Marketing

E-Book: Demystifying ROI for B2B Marketers

Breanna Lambert 3 minute read

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional process that’s easily ...

Digital Marketing

How To + Tools to Set Your PPC Campaign Budget

Breanna Lambert 6 minute read

When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

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This Week In Ad News

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