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    B2B Marketing, Reporting

    10 Lead Generation Metrics for Your "Smarketing" Team

    About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

    The PPC Show, This Week in Ad News

    Facebook Updates Ad Metrics to Provide a More Holistic View

    This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in ...

    Google Ads, The PPC Show

    How to Navigate the Change from Google AdWords to Google Ads

    Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and became just “Starbucks.”

    The PPC Show, This Week in Ad News

    Instagram Is Building a Standalone App for Shopping

    This week, Instagram is building a whole new app for e-commerce, Facebook users are taking a break from Facebook, and Amazon is testing an attribution pixel. Tune in to hear ...

    Reporting, PPC Events

    5 Event Marketing Strategies to Boost Lead Generation and ROI

    B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo, an event management ...

    The PPC Show

    You Can Now Apply to Be Verified on Instagram

    This week on the PPC Show: You can now apply to be verified on Instagram, Facebook lets publishers test organic posts, and Snapchat can now track your emotions. Tune in to ...

    Reporting

    3 Reasons to Ditch Excel Reporting for Good

    Among 6,000 (and growing!) marketing technology tools on the market today, one remains consistent across industries and businesses worldwide. Whether you’re an accountant or ...

    Save Hours on Creative Reporting with the New Ad Creative Widget

    For lead gen marketers and account managers, reporting on ad visuals is a part of everyday life. To understand what's converting, executives and clients want to know not only  ...

    The PPC Show

    Facebook Cuts 5,000 Targeting Options

    Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job for Generation Z, and ...