Google Ads

    Enhance AdWords Results with Segments

    When a marketer logs into an AdWords account, their eyes are fixated on the converted clicks and cost/converted clicks columns. They start incessantly drilling into campaigns, ...

    Facebook Ads

    Facebook Launches New 'Audience Insights' for Advertisers

    Facebook just launched a new tool to help advertisers analyze their target audience and see what matters to them.

    Google Ads, Microsoft Advertising

    How to Improve Your AdWords Quality Score

    The elusive Quality Score... it's all some search marketers seem to think about when optimizing their PPC campaigns. But there's no reason to be intimidated. While it's ...

    Digital Marketing

    Staying Up to Date with PPC News, Trends and Strategies: Part 2

    In the first part of this series, I showed you why and how to use news roundups to remain in the loop of PPC industry news. Now, I’ll peel back the curtain and show you how I ...

    Facebook Ads

    Facebook Announces Mobile Ad Network at F8 Conference

    Facebook made a number of announcements today at F8, Facebook's Developer Conference (livestream) including the announcement of a mobile ad network called the "Audience ...

    Google Ads

    How To Target Similar Customers in AdWords

    Savvy marketers utilize Facebook’s Lookalike audience targeting to reach new users who are similar to fans or lead lists. But, did you know you could do this in Google AdWords? ...

    Digital Marketing

    Staying Up to Date with PPC News, Trends and Strategies: Part 1

    Online advertising is constantly changing. The “New Rules of (insert ad network here) Marketing” are already out of date. Just going heads down on a project for a couple of ...

    LinkedIn Ads, AdStage Products

    AdStage Ad Platform Announced As One of First LinkedIn Sponsored Updates API Partners

    Cross-Network Ad Platform Named LinkedIn Certified Sponsored Updates Partner; Integrates the Native Ad Type and Provides Advanced Tools to Maximize ROI

    Google Ads

    Google Announces New AdWords Ad Types & Management Tools

    Today at the AdWords Performance Forum, Jerry Dischler, the VP of Product Management for AdWords at Google, presented a slew of new AdWords features that are scheduled to roll ...

    Facebook Ads

    Reach B2B Prospects Using Facebook Ads

    Business-to-business (B2B) marketing has unique needs that differ slightly from marketing to consumers. The lead lifecycles can be months (opposed to hours), include multiple ...