Google Ads

    Quick Guide to AdWords Remarketing Campaigns

    With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that offered it first. In this ...

    Facebook Ads

    Facebook Audience Insights Are (Finally) Live

    After announcing Audience Insights back in early May, Facebook has finally made it accessible to advertisers. The tool reveals details like locations, interests and behaviors ...

    Facebook Ads, Twitter Ads, This Week in Ad News, Google Ads, Microsoft Advertising

    This Week in Ad Tech: Week of June 17, 2014

    Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of ...

    Facebook Ads

    Learn About Facebook oCPM Bidding

    What is Facebook oCPM Bidding oCPM, or Optimized Cost Per Mille, is Facebook's most flexible ad bid type to date. This CPM hybrid, allows an advertiser to set max bids based on ...

    Twitter Ads

    How to Create Twitter Retargeting Campaigns

    Twitter announced the ability to create your own remarketing campaigns from the Twitter Ads interface. While remarketing has been possible on Twitter since December, you're no ...

    Facebook Ads

    Use Facebook Ads for Lead Nurture

    B2B Marketers often nurture a lead for several days, even months, before the prospect is properly qualified for a sales rep to reach out. Including paid media into a content ...

    Pinterest Ads

    Pinterest Announces Self-Serve Promoted Pins

    Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated analytics.

    LinkedIn Ads

    9 Ways to Optimize LinkedIn Sponsored Updates Campaigns

    LinkedIn Sponsored Updates are a great way to promote your content within the LinkedIn feed and get your brand in front of a targeted audience. But just like every campaign ...

    Facebook Ads

    How to Remarket on Facebook with Website Custom Audiences

    Facebook Custom Audiences are a powerful and flexible way to target your Facebook ads to specific groups of users.  You can create custom audiences from email addresses, phone ...

    Facebook Ads

    Quick Guide to Facebook Pixel Helper for Advertisers

    Facebook launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your website correctly.