Advertising, Social Advertising

Is Social Media Really Changing Online Advertising?

Reflection on Stephen Baker's New York Times article, Can Social Media Sell Soap?

Advertising

3 Expert Tips to Reduce CPA Immediately

CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of things: a user sign up, a ...

Advertising

Understanding ad conversions

In the past few weeks, I went from having no ads and no experience running ads, to launching and trying to optimize our campaigns here at AdStage using our ad analytics ...

Advertising

Ad terminology basics

Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising terminology.

Advertising, Facebook Ads, Social

Facebook Always Spends My Budget

Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...

Advertising, Facebook Ads, Google AdWords, Search, Social

Optimize Facebook & Google ad campaigns

Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

Advertising, Search

How Track PPC Campaigns with Google Analytics

How Do I Sync Google Analytics? In the last post, I setup campaigns for Facebook and AdWords. Now, I want to hook up Google Analytics to track my campaigns. It can be a bit ...

Advertising, Facebook Ads, Google AdWords, Social

Setting up AdWords & Facebook campaigns

In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...

Advertising, Search Advertising, Social Advertising

Initial Ad Question: Search vs Social?

Hi there, My name is Clark. I'm a Sales guy looking to take on marketing here at AdStage. Specifically I'm going to work on paid user acquisition. With this blog, I'll be ...

Advertising

Becoming an online marketer

Hi there, My name is Clark. I'm a Sales guy looking to take on marketing. Specifically I'm going to work on paid user acquisition. With this blog, I'll be sharing my ...