Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR
When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...
How to Use Campaign Naming Conventions and UTM Strategies to Link Marketing and Sales
With the intersection of marketing technology and digital ad platforms, B2B Digital Marketers are now getting a chance to justify how much value their efforts influence the ...
PPC Automation: Everything You Need To Know From Scripts To Software
PPC automation can be a daunting subject to tackle, regardless of whether you’re a novice or an expert digital marketer. From setting up advanced tracking, to integrating ...
Instagram Ads, Benchmark Reports
23 Stats & How Tos That Prove Instagram is Made for B2B Marketers
For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...
AdStage Announces the Launch of AdStage for Google Sheets
AdStage launches a new product that brings your cross-channel advertising data into Google Sheets, starting at only $29/month. AdStage has eliminated annual contract ...
Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets
Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...
Facebook Ads, Twitter Ads, This Week in Ad News, Google Ads
This Week in Ad News: Google flips the switch on its next big money maker: Maps
THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITSThe new version of Google Ads Editor is great for PPC audits because it gives marketers the ability to evaluate ...
How to optimize your campaign based on Facebook's 3 new relevance scores
The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...
