Facebook Ads, Benchmark Reports

Q1 2019 Benchmark Numbers: Facebook CPC, CPM, and CTR

Whether it's improper encryption of passwords, collecting emails without consent, or kicking around the idea of selling user data to third parties,...

Instagram Ads, LinkedIn Ads, Facebook Ads, Yahoo Gemini, Twitter Ads, Google Ads, Microsoft Advertising, Benchmark Reports

AdStage’s Q1 2019 Paid Media Benchmark Report

After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13...

Google Ads, Benchmark Reports

Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR

When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article,...


How to Use Campaign Naming Conventions and UTM Strategies to Link Marketing and Sales

With the intersection of marketing technology and digital ad platforms, B2B Digital Marketers are now getting a chance to justify how much value...

AdStage Products, Facebook Ads, Google Ads, This Week in Ad News

This Week in Ad News: AdStage Launches Google Sheets Add-On for Cross-Channel Campaign Data

Instagram Ads, Benchmark Reports

23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed,...

AdStage Products

AdStage Announces the Launch of AdStage for Google Sheets

AdStage launches a new product that brings your cross-channel advertising data into Google Sheets, starting at only $29/month. AdStage has eliminated...

Google Analytics

Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals....

Facebook Ads, Twitter Ads, Google Ads, This Week in Ad News

This Week in Ad News: Google flips the switch on its next big money maker: Maps

  THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITSThe new version of Google Ads Editor is great for PPC audits because it gives...

Google Ads, This Week in Ad News

This Week In Ad News: Snap stock pops after company announces plan to run ads in other apps