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This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting

LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our rich member and company data ...

Digital Marketing

Emergency Guide to Fixing a Failing PPC Campaign

Breanna Lambert 5 minute read

How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a part of it. More likely, ...

Facebook Ads, This Week in Ad News, Google Ads, Microsoft Advertising

This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

Pallavi Sharma 3 minute read

SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive news: an analyst’s buy rating ...

Digital Marketing

The 17 PPC Stats & Trends You Need to Know

Breanna Lambert 5 minute read

There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...

Digital Marketing

How to Decipher Clicks from Conversions

Breanna Lambert 5 minute read

For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and sometimes overwhelming state of ...

Facebook Ads, Instagram Ads, Twitter Ads, This Week in Ad News, Google Ads, Pinterest Ads

This Week In Ad News: Facebook Testing New Ads Manager Interface

Pallavi Sharma 2 minute read

Google Ads

17 Links to Help Lower Your Google CPC

Breanna Lambert 6 minute read

It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...

Google Ads

How to Use Google's New Responsive Display Ads Features in Your Next Campaign

Breanna Lambert 4 minute read

Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...

LinkedIn Ads

5 Key Posts to Supercharge Your LinkedIn Advertising Strategy

Breanna Lambert 5 minute read

With LinkedIn recently reaching 610 million people using its platform to network, find new jobs, and share and receive updates in their industries, we thought, what better ...

Facebook Ads, Twitter Ads, Youtube Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google Ads to sunset average position reporting metric later this year

Pallavi Sharma 3 minute read

GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR Average position has become less valuable in recent years. Prepare to adjust your reporting, ...

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This Week In Ad News

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