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    Google Ads, Benchmark Reports

    Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR

    When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...

    Salesforce

    How to Use Campaign Naming Conventions and UTM Strategies to Link Marketing and Sales

    With the intersection of marketing technology and digital ad platforms, B2B Digital Marketers are now getting a chance to justify how much value their efforts influence the ...

    Digital Marketing

    PPC Automation: Everything You Need To Know From Scripts To Software

    PPC automation can be a daunting subject to tackle, regardless of whether you’re a novice or an expert digital marketer. From setting up advanced tracking, to integrating ...

    Instagram Ads, Benchmark Reports

    23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

    For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

    AdStage Products

    AdStage Announces the Launch of AdStage for Google Sheets

    AdStage launches a new product that brings your cross-channel advertising data into Google Sheets, starting at only $29/month. AdStage has eliminated annual contract ...

    Google Analytics

    Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

    Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...

    Facebook Ads, Twitter Ads, This Week in Ad News, Google Ads

    This Week in Ad News: Google flips the switch on its next big money maker: Maps

      THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITSThe new version of Google Ads Editor is great for PPC audits because it gives marketers the ability to evaluate ...

    Facebook Ads

    How to optimize your campaign based on Facebook's 3 new relevance scores

    The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...