Leading PPC Blog and PPC Podcast

Facebook Adding More Choices For Video Ad Buyers

This week, Facebook adds more choices for video ad buyers; Google announces custom metrics, Unique Reach, and Brand Lift capabilities; and Snapchat roles out new ecommerce ...

Reporting

How to Know if Your Marketing Campaign Is Working

Pam Neely 9 minute read

We’ve all been there.

The PPC Show, This Week in Ad News

Facebook Stories ads now available to all advertisers

Anya Pratskevich 4 minute read

This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution ...

Reporting

How to Untangle Your B2B Attribution

Michael McEuen 11 minute read

Whether you’re in an agency role or part of an in-house team, there will inevitably be a time when you’ll be asked: “What’s the business impact of our advertising campaigns?”

The PPC Show, This Week in Ad News

Vertical Video Ads Are Coming to Youtube

Anya Pratskevich 2 minute read

This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of) became the first platform for ...

B2B Marketing, Reporting

10 Lead Generation Metrics for Your "Smarketing" Team

Anya Pratskevich 5 minute read

About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

The PPC Show, This Week in Ad News

Facebook Updates Ad Metrics to Provide a More Holistic View

Anya Pratskevich 2 minute read

This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in ...

The PPC Show, Google Ads

How to Navigate the Change from Google AdWords to Google Ads

Anya Pratskevich 5 minute read

Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and became just “Starbucks.”

The PPC Show, This Week in Ad News

Instagram Is Building a Standalone App for Shopping

Anya Pratskevich 2 minute read

This week, Instagram is building a whole new app for e-commerce, Facebook users are taking a break from Facebook, and Amazon is testing an attribution pixel. Tune in to hear ...

PPC Events, Reporting

5 Event Marketing Strategies to Boost Lead Generation and ROI

Anya Pratskevich 4 minute read

B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo, an event management ...

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Facebook Adding More Choices For Video Ad Buyers

How to Know if Your Marketing Campaign Is Working

Facebook Stories ads now available to all advertisers

How to Untangle Your B2B Attribution

Vertical Video Ads Are Coming to Youtube

10 Lead Generation Metrics for Your "Smarketing" Team

Facebook Updates Ad Metrics to Provide a More Holistic View

How to Navigate the Change from Google AdWords to Google Ads

Instagram Is Building a Standalone App for Shopping

5 Event Marketing Strategies to Boost Lead Generation and ROI

This Week In Ad News

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