Google Ads

How to Audit Your Google AdWords Account

Whether you've inherited an AdWords account or created one from scratch, it's important to take a step back and review the account as a whole to...

Digital Marketing

How To Use the Search Terms Report

The search terms report is one of the most powerful sources of data in your PPC campaign. Tragically, it's also the best hidden. This report tells...

Digital Marketing

How To Structure & Setup High Performing PPC Campaigns

Have you ever compared a mature PPC campaign with one from a new advertiser? The most striking difference is typically the campaign's focus and...

Digital Marketing

How To Set Your Campaign Budgets

Are you looking to launch new ad campaigns and unsure of how your budgets should be set to start? We’ll walk you through the decision making...

Google Ads, Microsoft Advertising

Why Advertisers Should Use Sitelinks

If you’re not using sitelinks in your AdWords and Bing Ads search campaigns, you’re seriously missing out. And here’s why.

Google Ads

How To Set Up Google AdWords Conversion Optimizer

Want to get more conversions? Definitely! Want to spend less money on wasteful keywords? Of course you do.

Google Ads

How to Set First-Time Keyword Bids on AdWords With Automatic Bidding

Setting your keyword bids may be the most intimidating part of building a new Google AdWords search campaign. Google provides more options than...

Facebook Ads

Top 5 Reasons Your Facebook Ad Has Limited Reach

This post was originally published at FBPPC.com

Facebook Ads

How To Use Broad Categories with Facebook Ads

According to Facebook, 137,663,700 of their users are away from family. This isn't data from a recent report… I pulled it by simply looking at the...

AdStage Products

Presenting the Bold New AdStage

Earlier this week, the AdStage team traveled to New York for Advertising Week 2013 and, on Tuesday, we revealed the all-new AdStage platform on...