AdStage Products

    The AdStage Platform

    Earlier this week, we showed the AdStage Platform to the world for the first time. Many of the companies at launch are already signed up to get early access and we expect many ...

    AdStage Products

    Launching The AdStage Platform

    We had an awesome day presenting at the Launch Festival yesterday. If you'd like to stop by our table to say hi, we'll be around all day (located near the lunch area) and we ...

    Digital Marketing

    What is Social Advertising?

    As I read through a few articles this week, the influence of social advertising seems even more clear to me than when I wrote my recent post: Is Social Media Really Changing ...

    Digital Marketing

    Advertising at the Super Bowl

    The biggest advertising event in the world

    Digital Marketing

    Why should you advertise online?

    Following up on last week's post, I thought it would be helpful to outline the fundamental reasons that businesses should advertise online. Diving right in, there are at least ...

    Digital Marketing

    Will Offline Advertising Be Irrelevant in 10 Years?

    What's the big deal with online advertising?

    Digital Marketing

    Is Social Media Really Changing Online Advertising?

    Reflection on Stephen Baker's New York Times article, Can Social Media Sell Soap?

    Digital Marketing

    3 Expert Tips to Reduce CPA Immediately

    CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of things: a user sign up, a ...

    Google Analytics

    Understanding ad conversions

    In the past few weeks, I went from having no ads and no experience running ads, to launching and trying to optimize our campaigns here at AdStage using our ad analytics ...

    Digital Marketing

    Ad terminology basics

    Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising terminology.