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    News, AdStage, Advertising, AdStage Express

    Launching The AdStage Platform

    We had an awesome day presenting at the Launch Festival yesterday. If you'd like to stop by our table to say hi, we'll be around all day (located near the lunch area) and we ...

    Advertising, Social Advertising

    What is Social Advertising?

    As I read through a few articles this week, the influence of social advertising seems even more clear to me than when I wrote my recent post: Is Social Media Really Changing ...

    Advertising

    Advertising at the Super Bowl

    The biggest advertising event in the world

    Advertising

    Why should you advertise online?

    Following up on last week's post, I thought it would be helpful to outline the fundamental reasons that businesses should advertise online. Diving right in, there are at least ...

    Advertising

    Will Offline Advertising Be Irrelevant in 10 Years?

    What's the big deal with online advertising?

    Advertising, Social Advertising

    Is Social Media Really Changing Online Advertising?

    Reflection on Stephen Baker's New York Times article, Can Social Media Sell Soap?

    Advertising

    3 Expert Tips to Reduce CPA Immediately

    CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of things: a user sign up, a ...

    Advertising

    Understanding ad conversions

    In the past few weeks, I went from having no ads and no experience running ads, to launching and trying to optimize our campaigns here at AdStage using our ad analytics ...

    Advertising

    Ad terminology basics

    Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising terminology.

    Advertising, Facebook Ads, Social

    Facebook Always Spends My Budget

    Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...