Digital Marketing

    Why should you advertise online?

    Following up on last week's post, I thought it would be helpful to outline the fundamental reasons that businesses should advertise online. Diving right in, there are at least ...

    Digital Marketing

    Will Offline Advertising Be Irrelevant in 10 Years?

    What's the big deal with online advertising?

    Digital Marketing

    Is Social Media Really Changing Online Advertising?

    Reflection on Stephen Baker's New York Times article, Can Social Media Sell Soap?

    Digital Marketing

    3 Expert Tips to Reduce CPA Immediately

    CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of things: a user sign up, a ...

    Google Analytics

    Understanding ad conversions

    In the past few weeks, I went from having no ads and no experience running ads, to launching and trying to optimize our campaigns here at AdStage using our ad analytics ...

    Digital Marketing

    Ad terminology basics

    Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising terminology.

    Facebook Ads

    Facebook Always Spends My Budget

    Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...

    Facebook Ads, Google Ads

    Optimize Facebook & Google ad campaigns

    Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

    Google Analytics

    How Track PPC Campaigns with Google Analytics

    How Do I Sync Google Analytics? In the last post, I setup campaigns for Facebook and AdWords. Now, I want to hook up Google Analytics to track my campaigns. It can be a bit ...

    Facebook Ads, Google Ads

    Setting up AdWords & Facebook campaigns

    In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...