How to optimize your campaign based on Facebook's 3 new relevance scores
The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to...
LinkedIn Ads, Facebook Ads, Microsoft Advertising, Pinterest Ads, This Week in Ad News
This Week In Ad News: Adobe, Microsoft, and LinkedIn join forces to accelerate account-based marketing
ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way for...
3 Bottom-of-Funnel Strategies to Improve ROI Today
Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features...
E-Book: Demystifying ROI for B2B Marketers
Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional...
How To + Tools to Set Your PPC Campaign Budget
When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t...
LinkedIn Ads, Facebook Ads, Google Ads, This Week in Ad News
This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting
LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our...
Emergency Guide to Fixing a Failing PPC Campaign
How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a...
Facebook Ads, Google Ads, Microsoft Advertising, This Week in Ad News
This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars
SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive...
The 17 PPC Stats & Trends You Need to Know
There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always...
How to Decipher Clicks from Conversions
For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and...