The 17 PPC Stats & Trends You Need to Know
There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...
How to Decipher Clicks from Conversions
For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and sometimes overwhelming state of ...
17 Links to Help Lower Your Google CPC
It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...
How to Use Google's New Responsive Display Ads Features in Your Next Campaign
Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...
5 Key Posts to Supercharge Your LinkedIn Advertising Strategy
With LinkedIn recently reaching 610 million people using its platform to network, find new jobs, and share and receive updates in their industries, we thought, what better ...
Facebook Ads, Twitter Ads, Youtube Ads, This Week in Ad News, Google Ads
This Week In Ad News: Google Ads to sunset average position reporting metric later this year
GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR Average position has become less valuable in recent years. Prepare to adjust your reporting, ...
Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, Benchmark Reports, Microsoft Advertising
Your PPC Benchmark Guide for 2019 Planning
As you're working to finalize budgets and blueprints for 2019's marketing plan, it's always good to have a reference point to work off, and for that, we look to the data. ...
Quick Guide to Extend Your Facebook Campaigns
With Facebook continuing to gobble up most marketer’s budgets, huge amounts of time are spent deciphering the social media giant’s algorithms, digging for the richest ...
4 Facebook Metrics That will Help You Create the Most Effective Ads
Before we jump into the Facebook metrics experts say really matter, let’s pull back and define the nebulous “most effective” as it relates to this particular article. Here, ...
