Leading PPC Blog and PPC Podcast (9)

The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard...

ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way...

Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features...

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple,...

When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it...

LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our...

How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be...

SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive...

There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always...

For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and...