Facebook Ads

How to optimize your campaign based on Facebook's 3 new relevance scores

The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard...

LinkedIn Ads, Facebook Ads, Microsoft Advertising, Pinterest Ads, This Week in Ad News

This Week In Ad News: Adobe, Microsoft, and LinkedIn join forces to accelerate account-based marketing

ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way...

Pinterest Ads

3 Bottom-of-Funnel Strategies to Improve ROI Today

Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features...

Digital Marketing

E-Book: Demystifying ROI for B2B Marketers

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple,...

Digital Marketing

How To + Tools to Set Your PPC Campaign Budget

When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it...

LinkedIn Ads, Facebook Ads, Google Ads, This Week in Ad News

This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting

LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our...

Digital Marketing

Emergency Guide to Fixing a Failing PPC Campaign

How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be...

Facebook Ads, Google Ads, Microsoft Advertising, This Week in Ad News

This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive...

Digital Marketing

The 17 PPC Stats & Trends You Need to Know

There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always...

Digital Marketing

How to Decipher Clicks from Conversions

For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and...