This week in AdTech - Stay Ahead of the Pack With the Bing Competition Tab; Instagram Unveils 3 New Shopping Features Ahead of Holidays; Must read: LUMA State of Digital Marketing 2018; and Introducing the New LinkedIn Pages.
Promote for Stories will work similarly to Facebook’s Boost option that lets businesses pay to instantly show their feed posts to more users.
Stay Ahead of the Pack With the Bing Competition Tab
WhatsApp will begin showing ads alongside its popular Status feature, and this will become its primary monetization mode.
Once $500k, Snapchat’s AR Ads Are Now Cheap and Luring in Smaller Advertisers
These new metrics will provide clear insights on where your ads are appearing on the search results page, unlike average position which only reflects the order that your ad appears versus other ads in the ad auction.
Advertisers Are Using Instagram Stories to Drive App Downloads
Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search.
Instagram Unveils 3 New Shopping Features Ahead of Holidays
You can now use Facebook Analytics to measure the impact of your Instagram account, plus get a broader view of your Facebook Page with more valuable events including Post Impression and Page follow/unfollow.
Must read: LUMA State of Digital Marketing 2018
Starting in December, Chrome 71 will block ads on sites that use shady pop-ups and redirects to ensnare web users.
Introducing the New LinkedIn Pages
Oath's extensive portfolio currently includes Tumblr, Yahoo Sports and HuffPost. The brand was launched in 2017 following the $4.5bn merger of Yahoo and AOL.