Advertising Copy, Search, Search Advertising, Ad Copy, AdWords

    Quick Guide to Writing Successful Expanded Text Ads

    We all know the basics of good marketing copy: identify the problem, offer a solution, keep it brief, and the like. But for text ads -- ads that show above and below Google ...

    Advertising, Facebook Ads, Social, Ad Copy, Facebook

    5 Facebook Ad Copy Tips That Go Beyond the Better Headline

    You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more . Yet here you are again. I’d like to ...

    Facebook Ads, Google AdWords, Social, Search, Ad Copy

    5 Reasons to Write Different Ad Copy for Facebook & AdWords

    You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...