Advertising

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

Part 1 - Campaign Budget Optimization (CBO) Basics        1

Advertising, B2B Marketing, Closed-loop Reporting, Demand Generation, PPC Metrics, PPC Reporting

How B2B Marketing Budgets Will Evolve in 2018

70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

Advertising, Content Marketing, PPC, Social Media Advertising, Video, Video Ads

Facebook vs. YouTube: Which Platform Is More Effective for Video Marketing? [Report]

Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for ...

Advertising, Google AdWords, PPC, PPC Automation

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? ...

Advertising, Career, PPC Agency

Top 7 Skills to Take Your Performance Marketing Career to the Next Level

What makes an effective paid marketer? Looking for answers, I asked some of the industry's most prominent paid marketers about the top skills to develop in 2018 to become a PPC ...

Advertising, Google AdWords, RLSA, Search, Video Ads, Youtube Ads

Turning the Tables on YouTube Audiences

Audiences were all the rage for advertisers and marketers in 2017. No longer just a tool for social media or display network marketing, audience targets became a major focus in ...

Advertising

Excel vs. Google Sheets: Which is Better for PPC Reporting?

You have finished your campaign. You see all the data you’ve collected during the campaign and, to your delight, everything looks great.

Advertising, Agency Tips, PPC Advertising, PPC Agency

How to Interview a New PPC Agency [Infographic]

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, ...

Advertising

How to Write for the AdStage Blog

Every week, we receive emails, Intercom messages, and DMs on our personal Twitter asking to submit an article to our blog at AdStage. Many come from good writers with ...