Advertising, Analytics, E-Commerce Marketing, Marketing Metrics, PPC Metrics, Reporting

44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises here: consumers spend more and ...

Advertising, Display Advertising, PPC, Retargeting, Search Advertising

What's Next in Performance Advertising

Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...

Advertising

An Agency Director’s Guide to Surviving the Digital Data Jungle

What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups aggressively chasing the ...

A/B Testing, Advertising, Facebook Ads, Social Advertising, Social Media Advertising

7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

Advertising, Advertising technology, Agencies, agency, PPC

An Agency Director’s Guide to Surviving the Digital Data Jungle

What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups aggressively chasing the ...

Advertising, AdWords, In-house PPC, PPC Agency

Should You Hire an Agency or In-House PPC Expert?

Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most companies follow two schools of ...

Advertising, The PPC Show

[The PPC Show] This Week In Ad Tech Headlines for Sept 11-15th

This week on The PPC Show, Paul and JD break down the top 7 headlines and trends in ad tech and digital marketing for the week of September 11-15th.  

Advertising, Facebook Ads, News, Paid Social, PPC, PPC News, Social, Social Advertising

7 Major Updates for Facebook Advertisers

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

Advertising, The PPC Show, The PPC Show [Podcast]

How Paid Marketers Can Leverage Chatbots to Increase Conversions [PODCAST]

This week on The PPC Show, Purna Virji, Senior Training Manager at Microsoft, shares how advertisers can capture conversions in a landing page-less world.

Advertising, AdWords, Display Advertising, PPC, Search Advertising

Retargeting Ads: 7 Best Practices to Supercharge Performance

As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can ...