Advertising, Analytics, B2B PPC, Mobile Advertising, PPC, Search Advertising, Social Advertising

What PPC Marketers Need to Know about Third-Party Data

Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data... So much data, and so ...

Advertising, Cross-Channel, Cross-Network, Social

How to Build a Cross-Network Advertising Strategy

Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your ad’s message across multiple ...

Advertising, conversion rates, CRO, Landing Pages

How to Personalize Landing Pages for Increased Conversions

Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more impersonal. The sender is asking ...

Advertising, Paid Social, PPC, Search Advertising

5 Easy Fixes for Paid Search Campaigns

As marketers, we like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than from fresh tactics. Here's ...

Advertising, agency, Agency Tips, Google Analytics, PPC, Social Advertising

How to Become a PPC Expert

How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they “just landed into it.” Some ...

Advertising, AdWords, Paid Social, PPC, Search Advertising

How To Extend Your Ad Copy Into Converting Landing Pages

You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it ...

Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

How to Use Social Media Ads for Lead Generation

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

Advertising, B2B Marketing, B2B PPC, LinkedIn, LinkedIn Ads, Paid Social, Social

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty ...

Advertising, B2B Marketing, Facebook Ads, Guides, Social

How to Use Facebook to Create Powerful Customer Personas

As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content ...