Advertising, The PPC Show, The PPC Show [Podcast]

Machine Learning and The Future of Advertising

On this episode Jason Wu, CTO and Co-Founder at AdStage, joins The PPC Show. Besides leading the engineering effort there, he also loves running and is constantly learning about ...

Advertising, Advertising Report, PPC News

What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

… they’re both all about being mobile. That’s what Marin Software found (more or less) when they surveyed 500 digital marketing managers from the world’s top agencies and ...

Advertising, Quora Ads, Quora Advertising, Social

Comprehensive Guide to Quora Ads for Performance Marketers

You may know Quora as a platform for asking questions and connecting with people who contribute unique insights and quality answers. Valued at $1.8 billion, they’re now ...

Advertising, Automation, Machine Learning, PPC News

What’s Sexier Than Machine Learning? Not Much, My Friends …

Machine Learning Marketing Report Machine learning. Is there anything marketers are more excited about right now? While machine learning marketing applications are still a ...

Advertising, Social

How to Use Social Research to Succeed in Account-Based Marketing

You have your eyes set on bringing in a major account, but how do you go about getting their attention in a way that’s meaningful, effective, and tailored just for them? As a ...

Ad Copy, Advertising, Facebook, Facebook Ads, Social

5 Facebook Ad Copy Tips That Go Beyond the Better Headline

You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more . Yet here you are again. I’d like to ...

Advertising, agency, PPC, Programmatic, Programmatic Advertising

Breaking Down Programmatic Advertising for PPC Managers

Programmatic has been one of the biggest buzzwords being thrown around the industry over the past couple of years. It is also an area of the industry that is growing rapidly, ...

Advertising, agency

Living the Agency Life: Account Manager Tips For Managing Up and Down

As an account manager at Seer Interactive, my job is to manage success for my clients through PPC. While client success is at the forefront, there’s a lot that goes on behind ...

Advertising, Facebook Ads, Instagram Ads, LinkedIn Ads, Social, Social Advertising, Twitter Ads, Youtube Ads

50 Essential Social Media Advertising Statistics [UPDATED]

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say ...

Advertising, agency, Google Shopping Campaigns, Youtube Ads

Important Things to Know about YouTube Shopping Campaigns

People are now watching an average of 1 billion hours a day on YouTube. Besides being an extremely effective branding channel, you can also work on getting direct revenue ...