PPC News, Google Ads, AdWords

Key Takeaways From Google Marketing Live in 280 Characters or Less

At Google Marketing Live in San Jose last week, Google announced a slew of new features. All are loaded with AI and machine learning, which means that search advertising is ...

AdWords, Reporting

7 Important Changes to Google AdWords Reporting and Targeting in 2018

Almost every month, Google AdWords introduces new features, and kills off features deemed irrelevant or confusing to its users. Most of these changes – save the major ones – go ...

AdWords, Google Shopping Campaigns, The PPC Show, The PPC Show [Podcast]

The Explosive Growth of AdWords Shopping Campaigns

Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Nate Velazquez, PPC Account Manager at Seer ...

Advertising, AdWords, Google AdWords, PPC Advertising

7 Simple Google AdWords Hacks That Can Double Your ROI

Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ ...

Advertising, AdWords, PPC Advertising, PPC Agency

How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified people in the company to ...

AdWords, Automation, Google AdWords, PPC Automation

3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to bid. You would manually set ...

Advertising, AdWords, Analytics

What is the Lin - Rodnitzky Ratio?

In the days of Mad Men and lunchtime martinis, marketing was driven as much by feel as by measurement and data. The reach of a magazine or billboard ad could be approximately ...

AdWords, Benchmark Report, Benchmark Reports, Google AdWords

Google AdWords CPC Decreased 42% in Q4 2017

For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

AdWords, The PPC Show, The PPC Show [Podcast]

The Rise of the Technical Paid Marketer [Podcast]

Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Gianluca Binelli, ...

AdWords, Google AdWords, Holiday Advertising, PPC, Search

How to Use Google Ads Extensions to Boost Conversion During the Holiday Season

Amid the flurry of holiday ads, achieving a high ad rank in Google Ads almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very ...