Advertising, agency, Agency Tips

3 Agency Tips to Wow Your Clients Before You Send Them PPC Reports

It’s 3:15pm and you’re just wrapping up your budget optimization plan for the week. You get a ping from sales informing you of a brand new client – time to break out your ...

Agencies, agency, B2B

How to Generate More Agency Leads in 2018 [Report]

Growing new business is vital for agencies looking to stay competitive and financially stable in 2018. But as the ad budgets get tighter, and the competition tougher, which new ...

agency, Agency Life, Productivity, Slack Apps

10 Slack Apps to Boost Your Team's Productivity

As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there's one thing that could be draining ...

agency, Agency Life, Agency Tips, Paid Social, PPC Reporting, PPC Reports, Reporting, Search Advertising

How PPC Managers Can Work With Other Departments

Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...

agency, Agency Life, Management Tips, PPC Agency, Productivity

An Agency Director's Guide to Preventing Team Burnout

The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people to share the workload and how ...

Advertising, Advertising technology, Agencies, agency, PPC

An Agency Director’s Guide to Surviving the Digital Data Jungle

What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups aggressively chasing the ...

Advertising, agency, Agency Tips, Google Analytics, PPC, Social Advertising

How to Become a PPC Expert

How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they “just landed into it.” Some ...

agency, Search, Search Advertising, SEM, Startups

Is SEM An Effective Growth Channel For Startups?

SEM is undoubtedly one of the most effective digital marketing channels that exist. When the right elements come together - a great product with good unit economics, relatively ...

Advertising, agency, PPC, Programmatic, Programmatic Advertising

Breaking Down Programmatic Advertising for PPC Managers

Programmatic has been one of the biggest buzzwords being thrown around the industry over the past couple of years. It is also an area of the industry that is growing rapidly, ...

Advertising, agency

Living the Agency Life: Account Manager Tips For Managing Up and Down

As an account manager at Seer Interactive, my job is to manage success for my clients through PPC. While client success is at the forefront, there’s a lot that goes on behind ...