Agency Tips, Effective PPC Reports, PPC Tools, Reporting

White-Label Reports: 5 Ways to Improve the Client Experience

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story

Advertising, agency, Agency Tips

3 Agency Tips to Wow Your Clients Before You Send Them PPC Reports

It’s 3:15pm and you’re just wrapping up your budget optimization plan for the week. You get a ping from sales informing you of a brand new client – time to break out your ...

Advertising, Agency Tips, PPC Advertising, PPC Agency

How to Interview a New PPC Agency [Infographic]

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, ...

Agency Tips, Facebook Ads, PPC Advertising, Social, Social Ads

How to Fix a Failing Facebook Campaign

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained ...

agency, Agency Life, Agency Tips, Paid Social, PPC Reporting, PPC Reports, Reporting, Search Advertising

How PPC Managers Can Work With Other Departments

Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...

Advertising, agency, Agency Tips, Google Analytics, PPC, Social Advertising

How to Become a PPC Expert

How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they “just landed into it.” Some ...

agency, Agency Life, Agency Tips, PPC Show, The PPC Show [Podcast]

Peter Levitan's 7 Tips for Agency Professionals

Peter Levitan knows agencies. He ran Business development at Saatchi & Saatchi in Europe and North America, owned his own Portland agency and was a founder and CEO of two Internet ...