Agency

How to Interview a New PPC Agency [Infographic]

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a...

Agency

Why Robots Will Never Run PPC Agencies

Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started...

Agency

The Easiest Way for Agencies to Get a Pulse on Business

One of the advantages of working at an agency is getting an unfettered look into the data of many different businesses. Not only does this helps...

Agency

PPC KPIs That Matter to a CMO; Director; Manager

Nearly everyone’s been in a meeting where your boss asks for a specific piece of information and your mind goes blank as you fumble through your...

Agency, The PPC Show

[PPC Show] Running a Remote PPC Agency

This week on The PPC Show, JD is joined by Josh Bretag, Founder of Blueprint Solutions Group, to talk about running and managing a PPC agency.

Agency

An Agency Director's Guide to Preventing Team Burnout

The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people...

Agency, The PPC Show

[PPC Show] Marketing and Sales at a PPC Agency

This week on The PPC Show, we're joined by Kalya Kurtz, Associate Director of Sales at Hanapin Marketing, to talk about sales and marketing at a...

Agency

An Agency Director’s Guide to Surviving the Digital Data Jungle

What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups...

Agency

Should You Hire an Agency or In-House PPC Expert?

Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most...

Agency

How to Become a PPC Expert

How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they...