Analytics, Closed-loop Reporting, PPC Reporting, AdStage Product

Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...

Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

Analytics, Facebook, Facebook Ads, PPC Metrics, ROI

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

Analytics, Data visualization, PPC Reporting, Reporting

The Art of the Chart: 5 Keys to Stunning Data Visualization

When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they ...

Analytics, Closed-loop Reporting, PPC Metrics, PPC Reporting, Social, Social Media Advertising

How to Measure Social Media Effectiveness

Ah, the eternal question: Is your social media marketing effective?

Advertising, AdWords, Analytics

What is the Lin - Rodnitzky Ratio?

In the days of Mad Men and lunchtime martinis, marketing was driven as much by feel as by measurement and data. The reach of a magazine or billboard ad could be approximately ...

Analytics, Facebook, Facebook Ads, Facebook Analytics, Paid Marketing Analytics, Paid Social

5 Ways Facebook Analytics Beats Google Analytics

Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience?

Analytics, Closed-loop Reporting, E-Commerce Marketing, PPC Reporting, Reporting, ROI

Closing the Loop on Retail Marketing ROI

Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not ...

Analytics, Closed-loop Reporting, PPC Reporting

How to Measure Incremental Revenue in Paid Marketing

If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most marketing organizations ...