B2B Marketing, Reporting

10 Lead Generation Metrics for Your "Smarketing" Team

About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

B2B Marketing, Instagram Ads

12 B2B Companies That Do Instagram Ads Right

Over 500 million users open the Instagram app daily. For businesses looking to connect with millennial decision makers, the platform is a great medium to give B2B brands a ...

B2B Marketing, Closed-loop Reporting, Marketing Metrics

How to Measure the Success of Your Lead Generation Webinar

B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if the topic resonated with ...

Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

B2B Marketing, Closed-loop Reporting, Lead Generation

How to Measure the Value of Your Lead Generation Campaigns

How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business.

Advertising, B2B Marketing, Closed-loop Reporting, Demand Generation, PPC Metrics, PPC Reporting

How B2B Marketing Budgets Will Evolve in 2018

70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

B2B Marketing, B2B PPC, Demand Generation, Search Advertising, Social Advertising

2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

How to Use Social Media Ads for Lead Generation

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

Advertising, B2B Marketing, B2B PPC, LinkedIn, LinkedIn Ads, Paid Social, Social

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty ...

Advertising, B2B Marketing, Facebook Ads, Guides, Social

How to Use Facebook to Create Powerful Customer Personas

As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content ...