Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

B2B PPC, LinkedIn Ads, PPC News

2017 in Review: AdStage's Top 5 Articles on LinkedIn Ads

This article is a collection of must-read blog posts on LinkedIn Ads we posted on the AdStage blog in 2017, as measured by the number of social shares.

B2B PPC, Brand Safety, E-Commerce Marketing, PPC, PPC News

Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

B2B Marketing, B2B PPC, Demand Generation, Search Advertising, Social Advertising

2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

Advertising, Analytics, B2B PPC, Mobile Advertising, PPC, Search Advertising, Social Advertising

What PPC Marketers Need to Know about Third-Party Data

Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data... So much data, and so ...

Advertising, B2B Marketing, B2B PPC, LinkedIn, LinkedIn Ads, Paid Social, Social

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty ...

Advertising, B2B Marketing, B2B PPC, LinkedIn Ads, Paid Social, Pipeline Marketing, Social, Social Ads, Social Advertising

How to Drive B2B Pipeline with Social Ads

This article is Part I in a 4-part series, How to Drive B2B Pipeline with Social Ads.

Advertising, B2B PPC, LinkedIn Ads, #PPCPodcast, Social

AJ Wilcox Talks Targeting, ROI, and LinkedIn Ads

Veteran online marketing guy, AJ Wilcox fell in love with LinkedIn advertising years ago and never looked back. He went on to quit his then-position at a local tech company to ...

B2B PPC, Search, Search Advertising, Social, The PPC Show, The PPC Show [Podcast]

PPC Tactics for B2B with Melissa Mackey

When it comes to understanding which B2B marketing tactics really work, who better to ask than Melissa Mackey? A well-respected industry leader with over a decade of digital ...

Advertising, Attribution, B2B PPC, Conversion Tracking, Social

Webinar Recap: What B2B Marketers Need to Know About Full Funnel Ads and Attribution

Director of Demand Generation at AdStage, Michael McEuen recently spoke with the Director of Marketing at Bizible, Dave Rigotti, to share their knowledge on the changing role of ...