Benchmark Report, PPC Metrics

Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR

In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever popular social platform. ...

Benchmark Report, Google Ads, Lead Generation, Search Advertising

How do your numbers compare? Google Ads Benchmarks in Q3 2018

In Q3 2018, we analyzed over 2.4 billion impressions and nearly 22 million clicks across Google Ads Search and Google Display Network to calculate median CPC, CPM, and CTR for ...

Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR ...

Benchmark Report

AdStage’s Q3 2018 Paid Media Benchmark Report

Whoever said “Everything in life is easier when you don’t concern yourself with what everybody else is doing,” was clearly not in marketing. For digital marketers, comparison ...

Benchmark Report, Benchmark Reports, Twitter, Twitter Ads

Twitter Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 300 million Twitter ad impressions and more than 8 million clicks. Compared to Q4 ’17, we found the median CPM for Twitter placement ads ...

Benchmark Report, Benchmark Reports, Facebook, Facebook Ads

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

Benchmark Report, Benchmark Reports, LinkedIn, LinkedIn Ads

How Much Do LinkedIn Ads Cost? [Q1 2018 Report]

In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year ...

Benchmark Report, Twitter Ads, Twitter Advertising

Twitter Ad Costs for 2017 [NEW REPORT]

For Q4 2017, we've analyzed over 355 million Twitter ad impressions across 100+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR of Twitter ad costs. ...

AdWords, Benchmark Report, Benchmark Reports, Google AdWords

Google AdWords CPC Decreased 42% in Q4 2017

For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

Benchmark Report, Benchmark Reports, Facebook, Facebook Ads, Facebook advertising

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...