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    AdWords, Benchmark Report, Benchmark Reports, Google AdWords

    Google AdWords CPC Decreased 42% in Q4 2017

    For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

    Benchmark Report, Benchmark Reports, Facebook, Facebook Ads, Facebook advertising

    Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

    For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

    Benchmark Report, Facebook Messenger Ads, Messenger Ads, PPC News

    How Much Do Facebook Messenger Ads Cost?

    Facebook announced on their Q3'17 earnings call that "more than 20 million businesses are communicating with customers through Messenger." And TechCrunch reported back in ...

    Benchmark Report, Benchmark Reports, instagram, Instagram Ads, Social

    Instagram Advertising Costs in 2017 [Benchmark Report]

    Instagram Ads have come along way since they first started to test ads in user feeds in late 2013. They now have over five different ad types for advertisers to choose from.

    Benchmark Report, PPC News, Social Advertising, Social Media Advertising, Twitter Ads

    Twitter CPMs Increase 27% In 2017 [Report]

    We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, ...

    Benchmark Report, LinkedIn, LinkedIn Ads

    How Much Do LinkedIn Ads Cost? [New Report]

    We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the ...

    Benchmark Report, Facebook Ads, PPC News, Social

    Facebook CPMs Increase 171% In 2017 [New Report]

    Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...