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    Twitter Ads, Twitter Advertising, Benchmark Report

    Twitter Ad Costs for 2017 [NEW REPORT]

    For Q4 2017, we've analyzed over 355 million Twitter ad impressions across 100+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR of Twitter ad costs. ...

    Google AdWords, Benchmark Report, AdWords, Benchmark Reports

    Google AdWords CPC Decreased 42% in Q4 2017

    For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

    Facebook Ads, Facebook advertising, Benchmark Report, Benchmark Reports, Facebook

    Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

    For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

    Facebook Messenger Ads, Messenger Ads, PPC News, Benchmark Report

    How Much Do Facebook Messenger Ads Cost?

    Facebook announced on their Q3'17 earnings call that "more than 20 million businesses are communicating with customers through Messenger." And TechCrunch reported back in ...

    Instagram Ads, Social, Benchmark Report, Benchmark Reports, instagram

    Instagram Advertising Costs in 2017 [Benchmark Report]

    Instagram Ads have come along way since they first started to test ads in user feeds in late 2013. They now have over five different ad types for advertisers to choose from.

    PPC News, Social Advertising, Social Media Advertising, Twitter Ads, Benchmark Report

    Twitter CPMs Increase 27% In 2017 [Report]

    We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, ...

    LinkedIn Ads, Benchmark Report, LinkedIn

    How Much Do LinkedIn Ads Cost? [New Report]

    We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the ...

    Facebook Ads, PPC News, Social, Benchmark Report

    Facebook CPMs Increase 171% In 2017 [New Report]

    Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...