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    Google Ads, Benchmark Reports

    Google AdWords CPM, CPC, & CTR Benchmarks for Q1 2018

    In Q1 2018, we analyzed over 110 million ad impressions and over 5 million clicks on Google Search ads to uncover the average CPM, CPC, and CTR. Compared to last year, we found ...

    Twitter Ads, Benchmark Reports

    Twitter Ads CPM, CPC, & CTR Benchmarks for Q1 2018

    For Q1 2018, we’ve analyzed over 300 million Twitter ad impressions and more than 8 million clicks. Compared to Q4 ’17, we found the median CPM for Twitter placement ads ...

    Facebook Ads, Benchmark Reports

    Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

    For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

    LinkedIn Ads, Benchmark Reports

    How Much Do LinkedIn Ads Cost? [Q1 2018 Report]

    In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year ...

    Twitter Ads, Benchmark Reports

    Twitter Ad Costs for 2017 [NEW REPORT]

    For Q4 2017, we've analyzed over 355 million Twitter ad impressions across 100+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR of Twitter ad costs. ...

    Google Ads, Benchmark Reports

    Google AdWords CPC Decreased 42% in Q4 2017

    For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

    Facebook Ads, Benchmark Reports

    Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

    For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

    Facebook Ads, Benchmark Reports

    How Much Do Facebook Messenger Ads Cost?

    Facebook announced on their Q3'17 earnings call that "more than 20 million businesses are communicating with customers through Messenger." And TechCrunch reported back in ...

    Instagram Ads, Benchmark Reports

    Instagram Advertising Costs in 2017 [Benchmark Report]

    Instagram Ads have come along way since they first started to test ads in user feeds in late 2013. They now have over five different ad types for advertisers to choose from.

    Twitter Ads, Benchmark Reports

    Twitter CPMs Increase 27% In 2017 [Report]

    We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, ...