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    PPC Metrics, Benchmark Report, Bing Ads

    Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

    According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4 2018 Digital Marketing Report, ...

    PPC Metrics, Benchmark Report, Bing Ads

    Bing Ad Benchmarks for CPC, CPM, and CTR in Q3 2018

    Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...

    PPC Advertising, Bing Ads, PPC Automation

    3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

    The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar advertising giant.

    Advertising, Bing, Bing Ads, Search

    How to Use Bing Ads to Reach New Customers

    Don't Overlook Bing Ads It’s been seven years since Windows unveiled Bing, and since then, the search engine and the teams behind it, have made strides to catch up with the ...

    Google AdWords, Bing Ads, AdWords

    How to Conduct Quarterly Audit on Your PPC Accounts

    So you created an ad account last quarter and it’s still running ads. You’re still good to go, right? Well, if you’d like to avoid wasting spend and prefer not to lose your ...

    Advertising, Bing Ads, Search, Search Advertising

    Tackling Bing's Upcoming Keyword Match Updates

    Bing recently announced a number of forthcoming updates that will affect the way keyword matching works. Make sure you understand what’s happening, how this will affect you, ...

    Excel, Google AdWords, Bing Ads, Reporting, Search Advertising, Analytics

    Top 5 Excel Features for PPC

    There’s probably no tool more dear to a digital marketer's heart than Microsoft Excel. It’s the must-have data analysis program that helps turn raw numbers into actionable ...

    Advertising, Google AdWords, Bing Ads, Search Advertising

    Planning A Knockout 2015 PPC Strategy [Webinar]

    Have you begun planning your PPC strategy for 2015 yet?

    Advertising, Google AdWords, Bing Ads, Search Advertising

    Planning A Knockout 2015 PPC Strategy [Webinar Announcement]

    Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk ...