Closed-loop Reporting

3 Ways to Use CRM Data for Lead Generation

Marketing budgets have shifted from traditional media to digital ads, which means that data -- more than ever before -- will run the show, and marketers can now measure pretty ...

B2B Marketing, Closed-loop Reporting, Marketing Metrics

How to Measure the Success of Your Lead Generation Webinar

B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if the topic resonated with ...

Advertising, Closed-loop Reporting, Video, Video Ads

How Marketers Measure Video Campaign Effectiveness [Report]

Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on video. On average, marketers ...

B2B Marketing, B2B PPC, Closed-loop Reporting, PPC Metrics, Lead Generation, Analytics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

B2B Marketing, Closed-loop Reporting, Lead Generation

How to Measure the Value of Your Lead Generation Campaigns

How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business.

Closed-loop Reporting, The PPC Show, The PPC Show [Podcast]

Unlocking PPC Revenue Growth with CRMs

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Heather Cooan, Founder and Principal Growth ...

Closed-loop Reporting, The PPC Show, The PPC Show [Podcast]

What is ROI and How to Calculate it [Podcast]

Welcome to episode #76 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andrew Breen, the President at Outshine.