Closed-loop Reporting, Cross-Channel Reporting, PPC Reporting, PPC Reports, Reporting, Advertising Report, Effective PPC Reports

    Data Visualization: When and How to Use Graphics for PPC Reporting

    Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. ...

    B2B Marketing, Closed-loop Reporting, Landing Pages, PPC News, Conversions

    What's a Good B2B Conversion Rate in 2017?

    How do you determine how well you’re doing at something? By comparing. Whether it’s taking a look at historical performance, projections, or the competition, measuring one set ...

    Closed-loop Reporting, Google AdWords, Google Analytics

    Tracking Conversions With Google Analytics

    This post was updated on May 22, 2018 Mature self-serve ad platforms like Google AdWords, Bing Ads, and Facebook Ads each offer their own proprietary tools to track conversions ...

    Closed-loop Reporting, Facebook Ads, Social, Social Advertising, Reporting

    Top 5 Facebook Ad Reports – and How to Get Them

    It’s always been easy to create ads in Facebook, but until recently, pulling reports with actionable data had been notoriously difficult. But now that Facebook reports have ...