Advertising Report, Closed-loop Reporting, Cross-Channel Reporting, Effective PPC Reports, PPC Reporting, PPC Reports, Reporting

Data Visualization: When and How to Use Graphics for PPC Reporting

Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. ...

Conversions, Landing Pages, PPC News, B2B Marketing, Closed-loop Reporting

What's a Good B2B Conversion Rate in 2017?

How do you determine how well you’re doing at something? By comparing. Whether it’s taking a look at historical performance, projections, or the competition, measuring one set ...

Google AdWords, Google Analytics, Closed-loop Reporting

Tracking Conversions With Google Analytics

This post was updated on May 22, 2018 Mature self-serve ad platforms like Google AdWords, Bing Ads, and Facebook Ads each offer their own proprietary tools to track conversions ...

Facebook Ads, Reporting, Social, Social Advertising, Closed-loop Reporting

Top 5 Facebook Ad Reports – and How to Get Them

It’s always been easy to create ads in Facebook, but until recently, pulling reports with actionable data had been notoriously difficult. But now that Facebook reports have ...