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    ROI, user acquisition, Lead Generation, Customer Engagement

    Balancing lead quality and quantity—tips for your marketing funnel

    Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

    Advertising, agency, Customer Feedback, Net Promoter Score, Product, Reporting, Customer Engagement

    Is Net Promoter Score right for your business?

    I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great chance to put that skill to ...