Advertising, B2B Marketing, Closed-loop Reporting, Demand Generation, PPC Metrics, PPC Reporting

How B2B Marketing Budgets Will Evolve in 2018

70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

B2B Marketing, B2B PPC, Demand Generation, Search Advertising, Social Advertising

2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

agency, Agency Life, Demand Generation, Millennials

Should Your Demand Generation Team Be Made Up Of Millennials?

I feel sorry for millennials; they get bad press. Perhaps the worst thing about being a millennial is that they are so typecast, but it may just appear to be that way due to ...

Advertising, Demand Generation, PPC News, Social

Connecting the Marketer: The Future of Modern Marketing

Our big vision at AdStage -- the platform for the new Head of Demand Gen. With the launch of Automate in February 2016, we started speaking publicly about where we see the ...