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    B2B Marketing, Instagram Ads, PPC, Digital Advertising, Display Advertising

    23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

    For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

    Facebook Ads, PPC, Facebook Relevance Score, Digital Advertising, Display Advertising

    How to optimize your campaign based on Facebook's 3 new relevance scores

    The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

    PPC, Digital Advertising, Display Advertising

    3 Bottom-of-Funnel Strategies to Improve ROI Today

    Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features designed to promote more ...

    B2B Marketing, PPC, Digital Advertising, Display Advertising

    E-Book: Demystifying ROI for B2B Marketers

    Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional process that’s easily ...

    Facebook Ads, PPC, Digital Advertising, Display Advertising, Google Ads

    How To + Tools to Set Your PPC Campaign Budget

    When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

    PPC, Digital Advertising, Display Advertising

    Emergency Guide to Fixing a Failing PPC Campaign

    How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a part of it. More likely, ...

    PPC, Digital Advertising, Display Advertising

    The 17 PPC Stats & Trends You Need to Know

    There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...

    Website Conversions, Digital Advertising, Display Advertising, AdStage Join

    How to Decipher Clicks from Conversions

    For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and sometimes overwhelming state of ...

    Digital Advertising, Display Advertising, Google Ads

    17 Links to Help Lower Your Google CPC

    It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...

    Digital Advertising, Display Advertising, Google Ads

    How to Use Google's New Responsive Display Ads Features in Your Next Campaign

    Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...