Digital Marketing

E-Book: Demystifying ROI for B2B Marketers

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple,...

Digital Marketing

How To + Tools to Set Your PPC Campaign Budget

When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it...

Digital Marketing

Emergency Guide to Fixing a Failing PPC Campaign

How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be...

Digital Marketing

The 17 PPC Stats & Trends You Need to Know

There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always...

Digital Marketing

How to Decipher Clicks from Conversions

For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and...

Digital Marketing

7 Resources to Improve Your Video Strategy in 2019

If there’s one trend that dominated the digital ad landscape in 2018, it was video. And from new platform capabilities to stats like 25% of all...

Digital Marketing

5 Steps To Creating The Perfect Text For Your PPC Ad

PPC ads are an amazing tool in getting more conversions and attention. And writing it might seem easy. After all, these are short and very simple....

Digital Marketing

A Marketer’s Guide to Winning at Sales

Marketing vs. sales. Sales vs. marketing! Who will win in an all out battle to secure customers and take home the glory? No one and everyone is...

Digital Marketing

Lead Generation: Are you optimizing for the wrong metrics?

Way back when, which in the world of digital marketing could mean just a few years ago, marketers focused on numbers like web traffic, social...