E-Book: Demystifying ROI for B2B Marketers
Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional...
How To + Tools to Set Your PPC Campaign Budget
When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t...
Emergency Guide to Fixing a Failing PPC Campaign
How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a...
The 17 PPC Stats & Trends You Need to Know
There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always...
How to Decipher Clicks from Conversions
For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and...
7 Resources to Improve Your Video Strategy in 2019
If there’s one trend that dominated the digital ad landscape in 2018, it was video. And from new platform capabilities to stats like 25% of all US...
5 Steps To Creating The Perfect Text For Your PPC Ad
PPC ads are an amazing tool in getting more conversions and attention. And writing it might seem easy. After all, these are short and very simple....
A Marketer’s Guide to Winning at Sales
Marketing vs. sales. Sales vs. marketing! Who will win in an all out battle to secure customers and take home the glory? No one and everyone is the...
Lead Generation: Are you optimizing for the wrong metrics?
Way back when, which in the world of digital marketing could mean just a few years ago, marketers focused on numbers like web traffic, social...