The State of B2B Digital Trends For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of...
Make Clients Happy By Presenting PPC Reports Like This
Preparing and presenting a Quarterly Business Report brings the same stress as that college thesis paper that counted for 75% of your grade. Except...
What Happens After You Write That Ebook?
First of all, congratulations! Writing an ebook is a massive endeavor, and there were likely many people, pieces, opinions, and revisions involved....
How to Fight Ad Fatigue and Keep Ads Fresh
The fact that US digital ad spending reached $72.09 billion last year means consumers are getting hit with more ads in more places than they ever...
How to Use Paid Search Automation to Improve Campaign Performance
We all know this holiday trope: Hard worker forgets to buy loved one a gift and scrambles at the last minute to get them something they’ll adore....
The Rise of Social Media in Super Bowl Advertising
Sahil Jain, CEO and Co-Founder of AdStage, circled up with CGTN America this week to talk Super Bowl advertising hits and misses, and the role of...
Is Net Promoter Score right for your business?
I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great...
7 Reasons Why You Need to Automate Your Ads in 2017
As PPC professionals, we’re always looking for ways to increase productivity and campaign performance. In 2017, automating PPC ads is going to be our...
How to Create Effective Client PPC Reports
After spending thousands, if not millions per month on PPC advertising, your executive team will want to see how your ad efforts are paying off....
What PPC Professionals Can Expect in 2017
We started off 2017 with some expert predictions about what the new year will have in store for PPC. But all the buzz about trends and innovations...