Online advertising's impact on business
How does online advertising relate to the bottom line of a business?
Where do new advertisers start?
How does a small business new to online advertising take the first step?
The LAUNCH Festival
Last week, the AdStage team had an awesome time at the LAUNCH Festival. It was incredible to win the prize for Best Business Model given all the...
What is Social Advertising?
As I read through a few articles this week, the influence of social advertising seems even more clear to me than when I wrote my recent post: Is...
Why should you advertise online?
Following up on last week's post, I thought it would be helpful to outline the fundamental reasons that businesses should advertise online. Diving...
Will Offline Advertising Be Irrelevant in 10 Years?
What's the big deal with online advertising?
Is Social Media Really Changing Online Advertising?
Reflection on Stephen Baker's New York Times article, Can Social Media Sell Soap?
3 Expert Tips to Reduce CPA Immediately
CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of...
Ad terminology basics
Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising terminology.