Digital Marketing

Online advertising's impact on business

How does online advertising relate to the bottom line of a business?

Digital Marketing

Where do new advertisers start?

How does a small business new to online advertising take the first step?

Digital Marketing

The LAUNCH Festival

Last week, the AdStage team had an awesome time at the LAUNCH Festival. It was incredible to win the prize for Best Business Model given all the...

Digital Marketing

What is Social Advertising?

As I read through a few articles this week, the influence of social advertising seems even more clear to me than when I wrote my recent post: Is...

Digital Marketing

Advertising at the Super Bowl

The biggest advertising event in the world

Digital Marketing

Why should you advertise online?

Following up on last week's post, I thought it would be helpful to outline the fundamental reasons that businesses should advertise online. Diving...

Digital Marketing

Will Offline Advertising Be Irrelevant in 10 Years?

What's the big deal with online advertising?

Digital Marketing

Is Social Media Really Changing Online Advertising?

Reflection on Stephen Baker's New York Times article, Can Social Media Sell Soap?

Digital Marketing

3 Expert Tips to Reduce CPA Immediately

CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of...

Digital Marketing

Ad terminology basics

Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising...