Leading PPC Blog and PPC Podcast | Digital Marketing (2)

Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary...

Digital Marketing

What To Do When Your Digital Campaign is Struggling

Breanna Lambert 5 minute read

You spent hours outlining your goals, allocating a budget, finalizing your list of keywords, identifying your target audience, editing and proofing...

Digital Marketing

Get To Know Your Marketing Influencers: An Interview with AdStage CEO, Sahil Jain, by the Folks at Capterra

Sahil Jain 1 minute read

Our CEO here AdStage, Sahil Jain, recently spoke with the folks at Capterra at Hubspot's highly anticipated marketing conference - INBOUND. Read on...

Digital Marketing

5 Ways to Optimize Your Live Digital Campaign Right Now

Breanna Lambert 5 minute read

You spent hours outlining your goals, allocating a budget, finalizing your list of keywords, identifying your target audience, editing and proofing...

Digital Marketing

How To Correct Over-Optimization in Paid Search

Danielle Canstello 5 minute read

In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine...

Digital Marketing

Six defunct social platforms share spooky lessons

Breanna Lambert 6 minute read

On Halloween, people get into the spooky spirit by watching horror films, carving pumpkins, and organizing their costumes. But us digital marketers...

Digital Marketing

Afraid To Ask: Negative keywords and how to optimize them

Breanna Lambert 4 minute read

If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital...

Digital Marketing

Balancing lead quality and quantity—tips for your marketing funnel

Rani Arsanios 6 minute read

Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a...

Digital Marketing

5 Event Marketing Strategies to Boost Lead Generation and ROI

Anya Pratskevich 3 minute read

B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo,...