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    Digital Marketing, AdStage Products

    Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

    Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

    Digital Marketing

    What To Do When Your Digital Campaign is Struggling

    You spent hours outlining your goals, allocating a budget, finalizing your list of keywords, identifying your target audience, editing and proofing your creative, and now ...

    Digital Marketing

    Get To Know Your Marketing Influencers: An Interview with AdStage CEO, Sahil Jain, by the Folks at Capterra

    Our CEO here AdStage, Sahil Jain, recently spoke with the folks at Capterra at Hubspot's highly anticipated marketing conference - INBOUND. Read on or watch above to learn ...

    Digital Marketing

    5 Ways to Optimize Your Live Digital Campaign Right Now

    You spent hours outlining your goals, allocating a budget, finalizing your list of keywords, identifying your target audience, editing and proofing your creative, and now ...

    Digital Marketing

    How To Correct Over-Optimization in Paid Search

    In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine Optimization (SEO). It’s a ...

    Digital Marketing

    Six defunct social platforms share spooky lessons

    On Halloween, people get into the spooky spirit by watching horror films, carving pumpkins, and organizing their costumes. But us digital marketers are perpetually haunted by a ...

    Digital Marketing

    An Unconventional Guide to Chatbots for PPC Marketers

    In 2016, a Stanford undergrad named Joshua Browder, who had recently gotten his driver’s license, incurred several parking tickets. While trying to contest them, he found that ...

    Digital Marketing

    Afraid To Ask: Negative keywords and how to optimize them

    If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

    Digital Marketing

    Balancing lead quality and quantity—tips for your marketing funnel

    Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

    Digital Marketing

    5 Event Marketing Strategies to Boost Lead Generation and ROI

    B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo, an event management ...