Digital Marketing

Automated Rules to Keep Ad Costs Low, Boost Performance, and Scale Lead Generation

Ever set your alarm clock during off-work hours to pause campaigns, check up on a new ad, or make sure you’re not exceeding your campaign budget?...

Digital Marketing

How to Measure the Success of Your Lead Generation Webinar

B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely...

Digital Marketing

How Marketers Measure Video Campaign Effectiveness [Report]

Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on...

Digital Marketing

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you...

Digital Marketing

How to Measure the Value of Your Lead Generation Campaigns

How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never...

Digital Marketing

10 PPC Tools to Steal Your Competitors’ Best Ads

One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign....

Digital Marketing

The Ultimate Guide to Amazon PPC Advertising

Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved...

Digital Marketing

Measuring the ROI of Event Marketing

On average, CMOs allocate almost a quarter of their total annual budgets to live events, according to Forrester. That’s not surprising, because...

Digital Marketing

How Much Do Spotify Ads Cost?

In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million...

Digital Marketing

The Art of the Chart: 5 Keys to Stunning Data Visualization

When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full...