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    Digital Marketing

    3 Ways to Use CRM Data for Lead Generation

    Marketing budgets have shifted from traditional media to digital ads, which means that data -- more than ever before -- will run the show, and marketers can now measure pretty ...

    Digital Marketing

    Automated Rules to Keep Ad Costs Low, Boost Performance, and Scale Lead Generation

    Ever set your alarm clock during off-work hours to pause campaigns, check up on a new ad, or make sure you’re not exceeding your campaign budget? If you’re a performance ...

    Digital Marketing

    How to Measure the Success of Your Lead Generation Webinar

    B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if the topic resonated with ...

    Digital Marketing

    How Marketers Measure Video Campaign Effectiveness [Report]

    Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on video. On average, marketers ...

    Digital Marketing

    MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

    As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

    Digital Marketing

    How to Measure the Value of Your Lead Generation Campaigns

    How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business.

    Digital Marketing

    10 PPC Tools to Steal Your Competitors’ Best Ads

    One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative ...

    Digital Marketing

    The Ultimate Guide to Amazon PPC Advertising

    Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved into one of the most powerful ...

    Digital Marketing

    Measuring the ROI of Event Marketing

    On average, CMOs allocate almost a quarter of their total annual budgets to live events, according to Forrester. That’s not surprising, because many marketers consider event ...

    Digital Marketing

    How Much Do Spotify Ads Cost?

    In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million artists live off their art.” As ...