Automated Rules to Keep Ad Costs Low, Boost Performance, and Scale Lead Generation
Ever set your alarm clock during off-work hours to pause campaigns, check up on a new ad, or make sure you’re not exceeding your campaign budget? If...
How to Measure the Success of Your Lead Generation Webinar
B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if...
![How Marketers Measure Video Campaign Effectiveness [Report]](https://4664432.fs1.hubspotusercontent-na1.net/hub/4664432/hubfs/Imported_Blog_Media/videoads_5_2_18_b.png?width=788&name=videoads_5_2_18_b.png)
How Marketers Measure Video Campaign Effectiveness [Report]
Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on...
MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?
As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling...
How to Measure the Value of Your Lead Generation Campaigns
How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result...
10 PPC Tools to Steal Your Competitors’ Best Ads
One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most...
The Ultimate Guide to Amazon PPC Advertising
Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved...
Measuring the ROI of Event Marketing
On average, CMOs allocate almost a quarter of their total annual budgets to live events, according to Forrester. That’s not surprising, because many...
How Much Do Spotify Ads Cost?
In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million...
The Art of the Chart: 5 Keys to Stunning Data Visualization
When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of...