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    Digital Marketing

    The Art of the Chart: 5 Keys to Stunning Data Visualization

    When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they ...

    Digital Marketing

    How to Set and Track Your Marketing Goals

    “Begin with the end in mind.”

    Digital Marketing

    How B2B Marketing Budgets Will Evolve in 2018

    70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

    Digital Marketing

    Closing the Loop on Retail Marketing ROI

    Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not ...

    Digital Marketing

    How to Speak at a PPC Conference: Tips from 13 Experts

    Speaking in public is one of the most rewarding experiences anyone can have. To start, you get the chance of becoming known in your industry, which boosts your perceived ...

    Digital Marketing

    Top 7 Skills to Take Your Performance Marketing Career to the Next Level

    What makes an effective paid marketer? Looking for answers, I asked some of the industry's most prominent paid marketers about the top skills to develop in 2018 to become a PPC ...

    Digital Marketing

    Purple and MVMT Choose AdStage to Close the Loop Between Ad Campaigns and Revenue

    MVMT grew revenues by 300% with AdStage’s new closed-loop reporting and automation platform for paid marketers.

    Digital Marketing

    Should You Pay For Social Media?

    “Should I pay for social media?”

    Digital Marketing

    10 Eye-Opening Facts About Marketing Budget Allocation

    Every two years, The CMO Survey asks hundreds of senior marketing executives hard-hitting questions about their marketing performance, hiring, and budget allocation to track ...

    Digital Marketing

    5 Steps to Optimize Dayparting

    Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can ...