Ad Flighting: How to Automate Your Seasonal Advertising
In a perfect marketer’s world, views convert into clicks, and clicks convert into purchases every time a person sees your ads.
Excel vs. Google Sheets: Which is Better for PPC Reporting?
You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the csv's and xslx's you have ...
So You Want to Be a Product Manager?
I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear the same standard questions: ...
10 Made-For-Marketing Google Sheets Add-Ons
As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of ...
Brand Safety: The New Must-Have PPC Metric
For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...
How to Write for the AdStage Blog
Every week, we receive emails, Intercom messages, and DMs on our personal Twitter asking to submit an article to our blog at AdStage. Many come from good writers with ...
10 Slack Apps to Boost Your Team's Productivity
As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there's one thing that could be draining ...
How to Build a PPC Report with Google Data Studio
Google Data Studio is a data visualization tool that allows you to create custom dashboards and reports that are easy to read and share.
44 E-Commerce KPIs and Metrics for Your Marketing Dashboard
The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises here: consumers spend more and ...
Why Marketers Should Care About APIs
As advertising grows more dependent on technology, marketers will need to rethink what they once labeled as “developer things.”
