Digital Marketing

Excel vs. Google Sheets: Which is Better for PPC Reporting?

You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open...

Digital Marketing

So You Want to Be a Product Manager?

I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear...

Digital Marketing

10 Made-For-Marketing Google Sheets Add-Ons

As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not...

Digital Marketing

Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by...

Digital Marketing

How to Write for the AdStage Blog

Every week, we receive emails, Intercom messages, and DMs on our personal Twitter asking to submit an article to our blog at AdStage. Many come...

Digital Marketing

10 Slack Apps to Boost Your Team's Productivity

As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there's one...

Digital Marketing

How to Build a PPC Report with Google Data Studio

Google Data Studio is a data visualization tool that allows you to create custom dashboards and reports that are easy to read and share.

Digital Marketing

44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises...

Digital Marketing

Why Marketers Should Care About APIs

As advertising grows more dependent on technology, marketers will need to rethink what they once labeled as “developer things.”

Digital Marketing

How to Automate Your Ad Sequences For Black Friday and Cyber Monday

Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday ...