Digital Marketing

26 PPC Conferences You Must Attend in 2018

Updated 1.2.18

Digital Marketing

How PPC Managers Can Work With Other Departments

Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out...

Digital Marketing

10 PPC Alerts to Boost Your Performance

Whether you’re an agency or in-house advertiser, keeping tabs on your campaign performance across different channels is a lot of work. From spend...

Digital Marketing

What's Next in Performance Advertising

Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a...

Digital Marketing

3 Cross-Network Rules for PPC Optimization at Scale

As anyone involved with PPC will tell you, optimization is key. But, it can be very hard when you have a ton of data to monitor and act upon each...

Digital Marketing

The 3Cs Framework: Talking Paid Marketing with the C-Suite

Time is a scarce resource, and especially at the C-level. A face-to-face meeting with the company’s senior executives is a rare opportunity to...

Digital Marketing

7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with...

Digital Marketing

Retargeting Ads: 7 Best Practices to Supercharge Performance

As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with...

Digital Marketing

Bidding on the competition? Here's a lesson from Equifax.

When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to...

Digital Marketing

2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry...