26 PPC Conferences You Must Attend in 2018
Updated 1.2.18
How PPC Managers Can Work With Other Departments
Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out...
10 PPC Alerts to Boost Your Performance
Whether you’re an agency or in-house advertiser, keeping tabs on your campaign performance across different channels is a lot of work. From spend...
What's Next in Performance Advertising
Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a...
3 Cross-Network Rules for PPC Optimization at Scale
As anyone involved with PPC will tell you, optimization is key. But, it can be very hard when you have a ton of data to monitor and act upon each...
The 3Cs Framework: Talking Paid Marketing with the C-Suite
Time is a scarce resource, and especially at the C-level. A face-to-face meeting with the company’s senior executives is a rare opportunity to...
7 Simple Steps to Boost PPC Results with A/B Testing
Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with...
Retargeting Ads: 7 Best Practices to Supercharge Performance
As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with...
Bidding on the competition? Here's a lesson from Equifax.
When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to...
2017 Demand Gen Benchmarks To Accelerate Growth
When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry...