How to Automate Your Ad Sequences For Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday represented over $6.5 billion in ...
How PPC Managers Can Work With Other Departments
Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...
10 PPC Alerts to Boost Your Performance
Whether you’re an agency or in-house advertiser, keeping tabs on your campaign performance across different channels is a lot of work. From spend monitoring to ad ranking, ...
What's Next in Performance Advertising
Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...
3 Cross-Network Rules for PPC Optimization at Scale
As anyone involved with PPC will tell you, optimization is key. But, it can be very hard when you have a ton of data to monitor and act upon each day. Keeping cost per ...
The 3Cs Framework: Talking Paid Marketing with the C-Suite
Time is a scarce resource, and especially at the C-level. A face-to-face meeting with the company’s senior executives is a rare opportunity to highlight your team’s successes ...
7 Simple Steps to Boost PPC Results with A/B Testing
Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...
Retargeting Ads: 7 Best Practices to Supercharge Performance
As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can ...
Bidding on the competition? Here's a lesson from Equifax.
When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to find out what to do. As ...
