What PPC Marketers Need to Know about Third-Party Data
Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked...
How to Build a Cross-Network Advertising Strategy
Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your ad’s...
How to Personalize Landing Pages for Increased Conversions
Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more...
5 Easy Fixes for Paid Search Campaigns
As marketers, we like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than...
How To Extend Your Ad Copy Into Converting Landing Pages
You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy,...
PPC Dashboards: Insights, Impact, and Action
Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can't wait for your boss to see the...
5 Women Who Inspired Me to Be a Better PPC Marketer
The PPC industry, later expanded to Paid Media, is less than two decades old; while one of the oldest digital mediums—the web banner ad—was launched...
The Best 15 Slack Apps for Marketers
With over 5 million daily active users, it’s no surprise Slack is one of the most popular apps for businesses. Marketers, in particular, love Slack...
The Future of PPC Automation: 7 Experts Weigh In
The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time...
How to Talk About PPC Results with Your Boss
PPC industry terms and acronyms can seem like a foreign language to those not managing digital media.