Digital Marketing

What PPC Marketers Need to Know about Third-Party Data

Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked...

Digital Marketing

How to Build a Cross-Network Advertising Strategy

Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your...

Digital Marketing

How to Personalize Landing Pages for Increased Conversions

Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more...

Digital Marketing

5 Easy Fixes for Paid Search Campaigns

As marketers, we like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm...

Digital Marketing

How To Extend Your Ad Copy Into Converting Landing Pages

You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and...

Digital Marketing

PPC Dashboards: Insights, Impact, and Action

Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can't wait for your boss to see the...

Digital Marketing

5 Women Who Inspired Me to Be a Better PPC Marketer

The PPC industry, later expanded to Paid Media, is less than two decades old; while one of the oldest digital mediums—the web banner ad—was...

Digital Marketing

The Best 15 Slack Apps for Marketers

With over 5 million daily active users, it’s no surprise Slack is one of the most popular apps for businesses. Marketers, in particular, love...

Digital Marketing

The Future of PPC Automation: 7 Experts Weigh In

The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their...

Digital Marketing

How to Talk About PPC Results with Your Boss

PPC industry terms and acronyms can seem like a foreign language to those not managing digital media.