Digital Marketing

Breaking Down Programmatic Advertising for PPC Managers

Programmatic has been one of the biggest buzzwords being thrown around the industry over the past couple of years. It is also an area of the...

Digital Marketing

50 Essential Social Media Advertising Statistics [UPDATED]

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for...

Digital Marketing

How to Align Your Marketing Automation with Social Ads

Grabbing a prospect's attention in B2B is difficult. Email inboxes are always flooded with higher priority content, and prospects don't typically...

Digital Marketing

5 Facts You Need to Know about Video Ads

If there's one thing any PPC marketer should know in 2017, it's this: video marketing works.

Digital Marketing

What's a Good B2B Conversion Rate in 2017?

How do you determine how well you’re doing at something? By comparing. Whether it’s taking a look at historical performance, projections, or the...

Digital Marketing

When to Say “No” to Testing with 3Q’s Caitlin Halpert

When to Say “No” to Testing with 3Q’s Caitlin Halpert Are your clients complaining about their ads appearing on Breitbart or other controversial...

Digital Marketing

The Internet Marketing Lead Generation Ecosystem

Imagine being a surgeon who has somehow never opened an anatomy book. There’s absolutely no way to successfully complete a surgical procedure if...

Digital Marketing

Have PPC expertise to share? Join us for a guest post!

Have an opinion about Facebook’s newest feature release? Want to share your tips on managing Demand Gen teams in modern agencies? Think you have a...

Digital Marketing

Cut Your PPC Checklist In Half With Automation [INFOGRAPHIC]

Running a PPC campaign involves so many tasks and can’t-miss details that having a checklist is necessary to keep from overlooking an important...

Digital Marketing

Is a Multi-Agency Marketing Strategy Right for You?

It is no secret that marketing is one of the driving forces in any business, and that success often comes down to how well your communications are...