PPC, Digital Advertising, Display Advertising

    Emergency Guide to Fixing a Failing PPC Campaign

    How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a part of it. More likely, ...

    PPC, Digital Advertising, Display Advertising

    The 17 PPC Stats & Trends You Need to Know

    There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...

    Website Conversions, Digital Advertising, Display Advertising, AdStage Join

    How to Decipher Clicks from Conversions

    For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and sometimes overwhelming state of ...

    Digital Advertising, Display Advertising, Google Ads

    17 Links to Help Lower Your Google CPC

    It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...

    Digital Advertising, Display Advertising, Google Ads

    How to Use Google's New Responsive Display Ads Features in Your Next Campaign

    Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...

    Advertising, PPC, Retargeting, Search Advertising, Display Advertising

    What's Next in Performance Advertising

    Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...

    Advertising, PPC, Search Advertising, AdWords, Display Advertising

    Retargeting Ads: 7 Best Practices to Supercharge Performance

    As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can ...

    Social, Social Advertising, The PPC Show, Display Advertising

    Expanding Campaigns Using First Party Data

    This week's guest of honor on AdStage’s #PPCPodcast was none other than Joe Kerschbaum of 3Q. Lover of agency life, Joe also runs his own podcast and speaks at major conferences.

    Advertising, Display Advertising

    AdBlock Plus vs. The Digital Marketer

    A couple years ago, ad blockers started the ongoing war against digital advertisers. To many, applications like AdBlock Plus can be seen as a savior, rescuing helpless ...

    Advertising, Google AdWords, Ad Templates, AdWords, Display Advertising

    17 Free Photoshop Templates for Google Display Ads

    Create Compelling AdWords Display Image Ads Designing creative image ads is one of the of the most fun parts of being a digital advertiser. It's where you get to apply the ...