Amazon Advertising, E-Commerce Marketing

The Ultimate Guide to Amazon PPC Advertising

Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved into one of the most powerful ...

Analytics, Closed-loop Reporting, E-Commerce Marketing, PPC Reporting, Reporting, ROI

Closing the Loop on Retail Marketing ROI

Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not ...

Automation, E-Commerce Marketing, PPC Automation

5 Steps to Optimize Dayparting

Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can ...

B2B PPC, Brand Safety, E-Commerce Marketing, PPC, PPC News

Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

Advertising, Analytics, E-Commerce Marketing, Marketing Metrics, PPC Metrics, Reporting

44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises here: consumers spend more and ...