Agency Tips, Effective PPC Reports, PPC Tools, Reporting

White-Label Reports: 5 Ways to Improve the Client Experience

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story

Closed-loop Reporting, Effective PPC Reports, PPC, PPC Reporting, Reporting

7 Benefits of Closed-Loop Reporting

If you’re running a business in 2018, you certainly know that your success largely depends on your ability to acquire high-value customers at a low cost. If your ability to ...

Cross-Channel Reporting, Data API, Effective PPC Reports, Google Data Studio, PPC Reporting, Product Updates, Reporting

How to Build a PPC Report with Google Data Studio

Google Data Studio is a data visualization tool that allows you to create custom dashboards and reports that are easy to read and share.

Effective PPC Reports, PPC Dashboards, PPC Reporting, Report, Reporting

PPC Dashboards: Insights, Impact, and Action

Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can't wait for your boss to see the results. You grab all your data ...

Advertising, Effective PPC Reports, PPC Reporting, PPC Reports, Reporting

How to Talk About PPC Results with Your Boss

PPC industry terms and acronyms can seem like a foreign language to those not managing digital media.

Effective PPC Reports, PPC Reporting, Reporting, Reports, Closed-loop Reporting

What Makes a Great Monthly PPC Report?

Take Your Monthly PPC Reports from Good to Great PPC reporting is a necessary evil in our line of work. Though nearly all of us would much rather be making campaign ...

Advertising Report, Closed-loop Reporting, Cross-Channel Reporting, Effective PPC Reports, PPC Reporting, PPC Reports, Reporting

Data Visualization: When and How to Use Graphics for PPC Reporting

Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. ...

Cross-Channel Reporting, Effective PPC Reports, PPC Reporting, PPC Reports, Reporting

How to Create Effective Client PPC Reports

After spending thousands, if not millions per month on PPC advertising, your executive team will want to see how your ad efforts are paying off. Reporting on a regular cadence ...