Benchmark Report, Benchmark Reports, Facebook, Facebook Ads

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

Facebook, The PPC Show, The PPC Show [Podcast]

Trusting the Facebook Algorithm To Deliver Results

Welcome to episode #84 of The PPC Show. This is the second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook ...

Facebook, The PPC Show, The PPC Show [Podcast]

The Martech Evolution for Digital Advertising Agencies

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop ...

Analytics, Facebook, Facebook Ads, PPC Metrics, ROI

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

Facebook, Facebook Ads, Facebook advertising, Paid Social, Social

Ignoring the Funnel: The Unlikely Facebook Ads Strategies That Work

When it comes to Facebook Ads, there are a lot of tried-and-true practices that work for obvious reasons a vast majority of the time. But then there are those exciting ...

Analytics, Facebook, Facebook Ads, Facebook Analytics, Paid Marketing Analytics, Paid Social

5 Ways Facebook Analytics Beats Google Analytics

Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience?

Facebook, Facebook Ads, Facebook guide, PPC Automation, Social

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

I joined JD a few months ago on the PPC Show podcast to talk about my experience using Facebook’s campaign budget optimization feature which was (at the time) just starting to ...

Benchmark Report, Benchmark Reports, Facebook, Facebook Ads, Facebook advertising

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

Facebook, Facebook Ads, Facebook Audience Network

Facebook Audience Network: How to Improve Results

Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ...

Automation, Facebook, Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising

Facebook Ad Fatigue: How to Keep Your Ads Fresh

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...