Facebook Ads, Video Ads

How B2B Marketers Can Use Facebook Video Ads to Drive Leads

“No one uses Facebook anymore.” “Facebook doesn’t work for B2B.” Do these comments sound familiar? Chances are that you’ve heard someone say them to you IRL or you’ve read them ...

Facebook Ads, PPC News

5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

Last week, Facebook shipped a new feature which allows anyone to see the ads any business is running on the platform. This is designed to bring more transparency to ads and ...

Case Studies, Facebook Ads

How to Spend Less on Facebook Ads with Automated Rules [Case Study]

Performance marketing is about achieving the best results at the lowest cost. It sounds simple, but managing ad budgets can be tricky -- especially today, when the costs of ...

Benchmark Report, Benchmark Reports, Facebook, Facebook Ads

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

Analytics, Facebook, Facebook Ads, PPC Metrics, ROI

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

Facebook, Facebook Ads, Facebook advertising, Paid Social, Social

Ignoring the Funnel: The Unlikely Facebook Ads Strategies That Work

When it comes to Facebook Ads, there are a lot of tried-and-true practices that work for obvious reasons a vast majority of the time. But then there are those exciting ...

Analytics, Facebook, Facebook Ads, Facebook Analytics, Paid Marketing Analytics, Paid Social

5 Ways Facebook Analytics Beats Google Analytics

Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience?

Facebook, Facebook Ads, Facebook guide, PPC Automation, Social

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

I joined JD a few months ago on the PPC Show podcast to talk about my experience using Facebook’s campaign budget optimization feature which was (at the time) just starting to ...

Benchmark Report, Benchmark Reports, Facebook, Facebook Ads, Facebook advertising

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...