Leading PPC Blog and PPC Podcast

Facebook Ads, PPC, Facebook Relevance Score, Digital Advertising, Display Advertising

How to optimize your campaign based on Facebook's 3 new relevance scores

The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

Facebook Ads, PPC, Digital Advertising, Display Advertising, Google Ads

How To + Tools to Set Your PPC Campaign Budget

Breanna Lambert 6 minute read

When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

Facebook Ads, ROI, Digital Advertising, Marketing Analytics

Quick Guide to Extend Your Facebook Campaigns

Breanna Lambert 4 minute read

With Facebook continuing to gobble up most marketer’s budgets, huge amounts of time are spent deciphering the social media giant’s algorithms, digging for the richest ...

Facebook Ads, ROI, Facebook pixel, Facebook Relevance Score, Digital Advertising, Facebook Lookalike Audiences, Marketing Analytics

4 Facebook Metrics That will Help You Create the Most Effective Ads

Breanna Lambert 6 minute read

Before we jump into the Facebook metrics experts say really matter, let’s pull back and define the nebulous “most effective” as it relates to this particular article. Here, ...

Facebook Ads, PPC Marketing

The Expert PPC Marketer's Retargeting Guide For Facebook

Melissa Orellana 11 minute read

Whether you’re an experienced Facebook marketer or just getting started, retargeting is one strategy you can't afford to mismanage. Sure, retargeting seems pretty ...

Facebook Ads, Benchmark Reports

Facebook Advertising: Q2 2018 Benchmarks and Trends

Anya Pratskevich 2 minute read

Facebook Ads, Video Ads

How B2B Marketers Can Use Facebook Video Ads to Drive Leads

Akvile DeFazio 6 minute read

“No one uses Facebook anymore.” “Facebook doesn’t work for B2B.” Do these comments sound familiar? Chances are that you’ve heard someone say them to you IRL or you’ve read them ...

Facebook Ads, PPC News

5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

Anya Pratskevich 4 minute read

Last week, Facebook shipped a new feature which allows anyone to see the ads any business is running on the platform. This is designed to bring more transparency to ads and ...

Facebook Ads, Case Studies

How to Spend Less on Facebook Ads with Automated Rules [Case Study]

Anya Pratskevich 2 minute read

Performance marketing is about achieving the best results at the lowest cost. It sounds simple, but managing ad budgets can be tricky -- especially today, when the costs of ...

Facebook Ads, Benchmark Report, Benchmark Reports, Facebook

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

Josh Rodriguez 8 minute read

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

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