Advertising, Facebook Ads, Social, Social Advertising

    How To Use Custom & Lookalike Audiences with Facebook Ads

    Facebook offers a great deal of targeting options that you can’t find anywhere else, but there's much more than the ability to target users by their relationship status. In ...

    AdStage, Advertising, Bing Ads, Facebook Ads, Google AdWords, LinkedIn Ads, Mobile Advertising, Search, Search Advertising, Social Advertising

    5 Tips For Creating Effective PPC Ads

    I admit it: I really get a kick out of writing online ads! It’s an opportunity to craft a message that will be seen by thousands, even hundreds of thousands of people. But the ...

    Advertising, Facebook Ads, Social

    Facebook Always Spends My Budget

    Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...

    Advertising, Facebook Ads, Google AdWords, Search, Social

    Optimize Facebook & Google ad campaigns

    Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

    Advertising, Facebook Ads, Google AdWords, Social

    Setting up AdWords & Facebook campaigns

    In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...