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    Facebook Ads

    Facebook Ad Fatigue: How to Keep Your Ads Fresh

    It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

    Facebook Ads, Instagram Ads, LinkedIn Ads

    How to Use Social Media Ads for Lead Generation

    Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

    Facebook Ads, The PPC Show

    Conducting Facebook Audits and Creating Lookalike Audiences

    On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to talk all things Facebook ads. Connect with Susan on Twitter @SusanEDub

    Facebook Ads

    How to Use Facebook to Create Powerful Customer Personas

    As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, The PPC Show, Google Ads

    [The PPC Show] This Week In Ad Tech Headlines for July 17-21st

    This week on The PPC Show, Mike and JD break down the top news and trends in ad tech and digital marketing.

    Facebook Ads, The PPC Show, Youtube Ads, Yahoo Gemini, This Week in Ad News, Google Ads

    [The PPC Show] This Week In Ad Tech Headlines for July 10-14th

    This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.

    Facebook Ads

    Quick Guide to Facebook Value-Based Lookalike Audiences

    Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level ...

    Facebook Ads, The PPC Show, Twitter Ads, This Week in Ad News, Google Ads, Microsoft Advertising

    [The PPC Show] This Week In Ad Tech Headlines for June 12-16th

    This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.

    Facebook Ads

    Quick Guide to Facebook Lookalike Audiences for Multiple Countries

    Facebook recently released an update to its Lookalike Audiences that makes them even more powerful and easier to use for advertisers who wish to reach a global audience. If ...