AdStage, Advertising, Bing Ads, Facebook Ads, Google AdWords, LinkedIn Ads, Mobile Advertising, Search, Search Advertising, Social Advertising

5 Tips For Creating Effective PPC Ads

I admit it: I really get a kick out of writing online ads! It’s an opportunity to craft a message that will be seen by thousands, even hundreds of thousands of people. But the ...

Advertising, Facebook Ads, Social

Facebook Always Spends My Budget

Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...

Advertising, Facebook Ads, Google AdWords, Search, Social

Optimize Facebook & Google ad campaigns

Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

Advertising, Facebook Ads, Google AdWords, Social

Setting up AdWords & Facebook campaigns

In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...