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This Week in Ad News: Google flips the switch on its next big money maker: Maps

THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITSThe new version of Google Ads Editor is great for PPC audits because it gives marketers the ability to evaluate ...

Facebook Ads

How to optimize your campaign based on Facebook's 3 new relevance scores

Breanna Lambert 5 minute read

The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

Facebook Ads, LinkedIn Ads, This Week in Ad News, Microsoft Advertising, Pinterest Ads

This Week In Ad News: Adobe, Microsoft, and LinkedIn join forces to accelerate account-based marketing

Pallavi Sharma 2 minute read

ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way for joint customers to identify ...

Facebook Ads, LinkedIn Ads, This Week in Ad News, Google Ads

This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting

Pallavi Sharma 3 minute read

LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our rich member and company data ...

Facebook Ads, This Week in Ad News, Google Ads, Microsoft Advertising

This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

Pallavi Sharma 3 minute read

SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive news: an analyst’s buy rating ...

Facebook Ads, Instagram Ads, Twitter Ads, This Week in Ad News, Google Ads, Pinterest Ads

This Week In Ad News: Facebook Testing New Ads Manager Interface

Pallavi Sharma 2 minute read

Facebook Ads, Twitter Ads, Youtube Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google Ads to sunset average position reporting metric later this year

Pallavi Sharma 3 minute read

GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR Average position has become less valuable in recent years. Prepare to adjust your reporting, ...

Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, Benchmark Reports, Microsoft Advertising

Your PPC Benchmark Guide for 2019 Planning

Breanna Lambert 6 minute read

As you're working to finalize budgets and blueprints for 2019's marketing plan, it's always good to have a reference point to work off, and for that, we look to the data. ...

Facebook Ads

Quick Guide to Extend Your Facebook Campaigns

Breanna Lambert 4 minute read

With Facebook continuing to gobble up most marketer’s budgets, huge amounts of time are spent deciphering the social media giant’s algorithms, digging for the richest ...

Facebook Ads

4 Facebook Metrics That will Help You Create the Most Effective Ads

Breanna Lambert 6 minute read

Before we jump into the Facebook metrics experts say really matter, let’s pull back and define the nebulous “most effective” as it relates to this particular article. Here, ...

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This Week In Ad News

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