Content Marketing, Facebook Ads, Paid Social, Social, Social Media Advertising
Should You Pay For Social Media?
“Should I pay for social media?”
Facebook Ads, Paid Social, PPC News
2017 in Review: AdStage’s Top 5 Articles on Facebook Ads
2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new ...
Facebook Ads, Instagram Ads, Messenger Ads, PPC News
Top 2018 Facebook Ads Predictions from the Experts
Can we agree that we’re spending more time on our phones? We can't get enough of these pocket-sized computers.
Agency Tips, Facebook Ads, PPC Advertising, Social, Social Ads
How to Fix a Failing Facebook Campaign
It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained ...
Facebook, Facebook Ads, Facebook Audience Network
Facebook Audience Network: How to Improve Results
Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ...
A/B Testing, Advertising, Facebook Ads, Social Advertising, Social Media Advertising
7 Simple Steps to Boost PPC Results with A/B Testing
Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...
![Facebook CPMs Increase 171% In 2017 [New Report]](https://blog.adstage.io/hubfs/fb-1.png)
Benchmark Report, Facebook Ads, PPC News, Social
Facebook CPMs Increase 171% In 2017 [New Report]
Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...
Advertising, Facebook Ads, News, Paid Social, PPC, PPC News, Social, Social Advertising
7 Major Updates for Facebook Advertisers
What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...
Automation, Facebook, Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising
Facebook Ad Fatigue: How to Keep Your Ads Fresh
It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...
Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising
How to Use Social Media Ads for Lead Generation
Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...
