Benchmark Report, Benchmark Reports, Facebook, Facebook Ads, Facebook advertising

    Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

    For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

    Facebook Ads, Paid Social, PPC News

    2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

    2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new ...

    Facebook Ads, Instagram Ads, Messenger Ads, PPC News

    Top 2018 Facebook Ads Predictions from the Experts

    Can we agree that we’re spending more time on our phones? We can't get enough of these pocket-sized computers.

    Agency Tips, Facebook Ads, PPC Advertising, Social, Social Ads

    How to Fix a Failing Facebook Campaign

    It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained ...

    Facebook, Facebook Ads, Facebook Audience Network

    Facebook Audience Network: How to Improve Results

    Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ...

    A/B Testing, Advertising, Facebook Ads, Social Advertising, Social Media Advertising

    7 Simple Steps to Boost PPC Results with A/B Testing

    Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

    Benchmark Report, Facebook Ads, PPC News, Social

    Facebook CPMs Increase 171% In 2017 [New Report]

    Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...

    Advertising, Facebook Ads, News, Paid Social, PPC, PPC News, Social, Social Advertising

    7 Major Updates for Facebook Advertisers

    What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

    Automation, Facebook, Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising

    Facebook Ad Fatigue: How to Keep Your Ads Fresh

    It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...