Leading PPC Blog and PPC Podcast

Facebook Ads, PPC Metrics, ROI, Analytics, Facebook

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

Facebook Ads, Facebook advertising, Paid Social, Social, Facebook

Ignoring the Funnel: The Unlikely Facebook Ads Strategies That Work

Akvile DeFazio 3 minute read

When it comes to Facebook Ads, there are a lot of tried-and-true practices that work for obvious reasons a vast majority of the time. But then there are those exciting ...

Facebook Ads, Facebook Analytics, Paid Marketing Analytics, Paid Social, Analytics, Facebook

5 Ways Facebook Analytics Beats Google Analytics

JD Prater 6 minute read

Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience?

Facebook Ads, Social, PPC Automation, Facebook, Facebook guide

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

Nash Haywood 10 minute read

I joined JD a few months ago on the PPC Show podcast to talk about my experience using Facebook’s campaign budget optimization feature which was (at the time) just starting to ...

Facebook Ads, Facebook advertising, Benchmark Report, Benchmark Reports, Facebook

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

JD Prater 7 minute read

For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

Content Marketing, Facebook Ads, Paid Social, Social, Social Media Advertising

Should You Pay For Social Media?

Pam Neely 8 minute read

“Should I pay for social media?”

Facebook Ads, Paid Social, PPC News

2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

Anya Pratskevich 2 minute read

2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new ...

Facebook Ads, Instagram Ads, Messenger Ads, PPC News

Top 2018 Facebook Ads Predictions from the Experts

JD Prater 9 minute read

Can we agree that we’re spending more time on our phones? We can't get enough of these pocket-sized computers.

Agency Tips, Facebook Ads, PPC Advertising, Social, Social Ads

How to Fix a Failing Facebook Campaign

Matt Mason 5 minute read

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained ...

Facebook Ads, Facebook Audience Network, Facebook

Facebook Audience Network: How to Improve Results

Anya Pratskevich 6 minute read

Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ...

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