Facebook Ads, Paid Social, PPC News

2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new ...

Facebook Ads, Instagram Ads, Messenger Ads, PPC News

Top 2018 Facebook Ads Predictions from the Experts

Can we agree that we’re spending more time on our phones? We can't get enough of these pocket-sized computers.

Agency Tips, Facebook Ads, PPC Advertising, Social, Social Ads

How to Fix a Failing Facebook Campaign

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained ...

Facebook, Facebook Ads, Facebook Audience Network

Facebook Audience Network: How to Improve Results

Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ...

A/B Testing, Advertising, Facebook Ads, Social Advertising, Social Media Advertising

7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

Benchmark Report, Facebook Ads, PPC News, Social

Facebook CPMs Increase 171% In 2017 [New Report]

Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...

Advertising, Facebook Ads, News, Paid Social, PPC, PPC News, Social, Social Advertising

7 Major Updates for Facebook Advertisers

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

Automation, Facebook, Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising

Facebook Ad Fatigue: How to Keep Your Ads Fresh

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

How to Use Social Media Ads for Lead Generation

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...