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Benchmark Report, Benchmark Reports, Facebook, Facebook Ads, Facebook advertising

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

JD Prater 7 minute read

For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

Content Marketing, Facebook Ads, Paid Social, Social, Social Media Advertising

Should You Pay For Social Media?

Pam Neely 8 minute read

“Should I pay for social media?”

Facebook Ads, Paid Social, PPC News

2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

Anya Pratskevich 2 minute read

2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new ...

Facebook Ads, Instagram Ads, Messenger Ads, PPC News

Top 2018 Facebook Ads Predictions from the Experts

JD Prater 9 minute read

Can we agree that we’re spending more time on our phones? We can't get enough of these pocket-sized computers.

Agency Tips, Facebook Ads, PPC Advertising, Social, Social Ads

How to Fix a Failing Facebook Campaign

Matt Mason 5 minute read

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained ...

Facebook, Facebook Ads, Facebook Audience Network

Facebook Audience Network: How to Improve Results

Anya Pratskevich 6 minute read

Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ...

A/B Testing, Advertising, Facebook Ads, Social Advertising, Social Media Advertising

7 Simple Steps to Boost PPC Results with A/B Testing

Ivan Kreimer 8 minute read

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

Benchmark Report, Facebook Ads, PPC News, Social

Facebook CPMs Increase 171% In 2017 [New Report]

JD Prater 5 minute read

Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...

Advertising, Facebook Ads, News, Paid Social, PPC, PPC News, Social, Social Advertising

7 Major Updates for Facebook Advertisers

Anya Pratskevich 5 minute read

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

Automation, Facebook, Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising

Facebook Ad Fatigue: How to Keep Your Ads Fresh

Ivan Kreimer 7 minute read

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

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