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    Facebook Ads

    How To Use Broad Categories with Facebook Ads

    According to Facebook, 137,663,700 of their users are away from family. This isn't data from a recent report… I pulled it by simply looking at the reach estimates provided for ...

    Facebook Ads

    The AdStage Guide to Facebook Ads

    Editors Note: This post was updated on November 29, 2017

    Facebook Ads

    How to Target Facebook Ads to Your Audience

    This post was updated on December 15, 2016 Getting started with Facebook advertising is a pretty exciting experience. You’ll be impressed with the way Facebook lets you ...

    Facebook Ads

    How To Use Custom & Lookalike Audiences with Facebook Ads

    Facebook offers a great deal of targeting options that you can’t find anywhere else, but there's much more than the ability to target users by their relationship status. In ...

    Facebook Ads

    Facebook Always Spends My Budget

    Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...

    Facebook Ads, Google Ads

    Optimize Facebook & Google ad campaigns

    Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

    Facebook Ads, Google Ads

    Setting up AdWords & Facebook campaigns

    In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...