Advertising, B2B Marketing, Facebook Ads, Guides, Social

How to Use Facebook to Create Powerful Customer Personas

As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content ...

Advertising, Audience Targeting, Facebook, Facebook Ads, Facebook Lookalike Audiences, Social

Quick Guide to Facebook Lookalike Audiences for Multiple Countries

Facebook recently released an update to its Lookalike Audiences that makes them even more powerful and easier to use for advertisers who wish to reach a global audience. If ...

Facebook Ads, Instagram Ad, Social

Facebook Ads or Instagram Ads? Here’s How to Rock Both

Marketers are always on the hunt of the perfect customer acquisition channel for their company. That constant search can help marketers increase their efficiency, but it can ...

Ad Copy, Advertising, Facebook, Facebook Ads, Social

5 Facebook Ad Copy Tips That Go Beyond the Better Headline

You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more . Yet here you are again. I’d like to ...

Advertising, Facebook Ads, Instagram Ads, LinkedIn Ads, Social, Social Advertising, Twitter Ads, Youtube Ads

50 Essential Social Media Advertising Statistics [UPDATED]

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say ...

Facebook Ads, Facebook Analytics, PPC News, Social

Quick Guide to the New Facebook Delivery Insights

Ever wonder if your ads are competing for visibility in the Facebook auction? Or how much they're competing against each other?

Ad Copy, Facebook Ads, Google AdWords, Search, Social

5 Reasons to Write Different Ad Copy for Facebook & AdWords

You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...

Conversion Tracking, Facebook Ads, Facebook advertising, PPC News, Social

Quick Guide to Facebook Offline Conversions

Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company ...

Facebook Ads, Flighting, Rotations, Sequence Ads

When and How Use Facebook Sequential Advertising

The concept of sequential advertising first started buzzing in 2013 but failed to gain momentum. That could be changing as platforms finally begin to build ways for marketers ...

Facebook, Facebook Ads, PPC Reporting, Reporting, Social

Crash Course on Facebook Organic Reports

Oh boy, have Facebook reports have come a long way. If you can remember back to 2013 (when “poking” was still the rage), you’ll probably recall the hours you spent pulling ...