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    Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

    How to Use Social Media Ads for Lead Generation

    Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

    Advertising, B2B Marketing, Facebook Ads, Guides, Social

    How to Use Facebook to Create Powerful Customer Personas

    As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content ...

    Advertising, Audience Targeting, Facebook, Facebook Ads, Facebook Lookalike Audiences, Social

    Quick Guide to Facebook Lookalike Audiences for Multiple Countries

    Facebook recently released an update to its Lookalike Audiences that makes them even more powerful and easier to use for advertisers who wish to reach a global audience. If ...

    Facebook Ads, Instagram Ad, Social

    Facebook Ads or Instagram Ads? Here’s How to Rock Both

    Marketers are always on the hunt of the perfect customer acquisition channel for their company. That constant search can help marketers increase their efficiency, but it can ...

    Ad Copy, Advertising, Facebook, Facebook Ads, Social

    5 Facebook Ad Copy Tips That Go Beyond the Better Headline

    You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more . Yet here you are again. I’d like to ...

    Advertising, Facebook Ads, Instagram Ads, LinkedIn Ads, Social, Social Advertising, Twitter Ads, Youtube Ads

    50 Essential Social Media Advertising Statistics [UPDATED]

    There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say ...

    Facebook Ads, Facebook Analytics, PPC News, Social

    Quick Guide to the New Facebook Delivery Insights

    Ever wonder if your ads are competing for visibility in the Facebook auction? Or how much they're competing against each other?

    Ad Copy, Facebook Ads, Google AdWords, Search, Social

    5 Reasons to Write Different Ad Copy for Facebook & AdWords

    You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...

    Conversion Tracking, Facebook Ads, Facebook advertising, PPC News, Social

    Quick Guide to Facebook Offline Conversions

    Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company ...

    Facebook Ads, Flighting, Rotations, Sequence Ads

    When and How to Use Facebook Sequential Advertising

    The concept of sequential advertising first started buzzing in 2013 but failed to gain momentum. That could be changing as platforms finally begin to build ways for marketers ...