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    Advertising, Facebook Ads, Social Advertising, Social Media Advertising, A/B Testing

    7 Simple Steps to Boost PPC Results with A/B Testing

    Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

    Facebook Ads, PPC News, Social, Benchmark Report

    Facebook CPMs Increase 171% In 2017 [New Report]

    Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...

    News, Advertising, Facebook Ads, Paid Social, PPC, PPC News, Social, Social Advertising

    7 Major Updates for Facebook Advertisers

    What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

    Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising, Automation, Facebook

    Facebook Ad Fatigue: How to Keep Your Ads Fresh

    It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

    Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

    How to Use Social Media Ads for Lead Generation

    Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

    Advertising, B2B Marketing, Facebook Ads, Guides, Social

    How to Use Facebook to Create Powerful Customer Personas

    As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content ...

    Advertising, Facebook Ads, Social, Audience Targeting, Facebook, Facebook Lookalike Audiences

    Quick Guide to Facebook Lookalike Audiences for Multiple Countries

    Facebook recently released an update to its Lookalike Audiences that makes them even more powerful and easier to use for advertisers who wish to reach a global audience. If ...

    Facebook Ads, Instagram Ad, Social

    Facebook Ads or Instagram Ads? Here’s How to Rock Both

    Marketers are always on the hunt of the perfect customer acquisition channel for their company. That constant search can help marketers increase their efficiency, but it can ...

    Advertising, Facebook Ads, Social, Ad Copy, Facebook

    5 Facebook Ad Copy Tips That Go Beyond the Better Headline

    You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more . Yet here you are again. I’d like to ...

    Advertising, Facebook Ads, Instagram Ads, LinkedIn Ads, Social, Social Advertising, Twitter Ads, Youtube Ads

    50 Essential Social Media Advertising Statistics [UPDATED]

    There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say ...